Topic

new products

A collection of 267 issues

Movie Trailer Science

I didn’t realise until reading this recent piece in London’s Independent [http://www.independent.co.uk/arts-entertainment/films/features/the-science-of-the-trailer-2330110.html] broadsheet that making film trailers was a $200m dollar industry. It made me think about my early days of regular cinema attendance, largely only enabled by my

Where's Wino?

Well, the tabloids have been hardly able to contain themselves, have they. In the words of one broadsheet columnist, “Winehouse at last gave the media a collective orgasm of prurient crocodile tears by dying“. The title of this post is that of a regular feature of a London rag, delighting

Abusers, Hedonists and Connoisseurs

Someone working years ago for English brewer Bass told me of efforts to re-launch their Tennents [http://www.google.co.uk/images?num=100&hl=en&q=tennents+lager&um=1&ie=UTF-8&source=univ&ei=yAvETKG-PI_QjAfe7rG5BQ&sa=X&oi=image_result_group&ct=title&resnum=5&ved=0CEEQsAQwBA&

Quick And Cheap Tests

Here’s a bullet from a list of business growth recommendations in Management Today [http://www.managementtoday.co.uk/news/1023468/Eight-ways-design-better-start-up/?DCMP=ILC-SEARCH] . > Find a way of testing out new products, services or markets quickly and cheaply Whilst primarily aimed at start-up design, this particular pointer has great relevance

Wii U Waffle

[http://www.guardian.co.uk/technology/2011/jun/07/nintendo-wii-games-console-technology] Here’s one from the world of consumer gadgetry. I just heard the Aussie head of Nintendo in the UK, David Yarnton, give an interview on his company’s new games console, the WiiU, from its USA tech show launch.

Are You A Sounding Board?

I caught a recent 70sec video from a Global Product Manager. The reason I clicked on the link was because because I’d been to where he’s based (IBM, Lexington) and he’s an MBA. Then, after saying the obvious – that he looks to financials to judge the success

Harvard MBA B-Plan Judge Tips

I occasionally blog on the murky world of business plans for two main reasons. I often get paid to help write them so have live exposure to their vagaries and I think many a pitch or proposal (especially a brand new product one) can benefit from lessons learned in this

Media Elevator Pitches

London’s Liberal-leaning Guardian newspaper has an entertaining microsite where web startups promote their wares. Since the start of 2008 they’ve broadcast wannabe dotcom stars at the rate of around half-a-dozen a month, although this rate tailed off into 2011, with only three in the first Quarter. [http://www.

Marty Neumeier The Good And Different Chart

This marketing author has been promoting his latest book on the speaker circuit. Here’s its 3-min youtube teaser slideshow. One aspect I came across was his good & different chart. It’s got terrific ramifications for anyone selling a new product. You can find a fairly full description here [http:

Mean Median Mode

[http://www.gapminder.org/videos/the-joy-of-stats/] Catching Hans Rosling [http://www.ted.com/speakers/hans_rosling.html]‘s delightfully enthusiastic The Joy Of Stats [http://www.gapminder.org/videos/the-joy-of-stats/] reminds me that it’s time to brush up on a simple bit of maths. I appreciate his distraction that