Topic

new products

A collection of 261 issues

100 Word Story

I only ever seem to see the Reader’s Digest in health centre waiting rooms. I recently discovered their intriguing 100-word story competition [http://www.readersdigest.co.uk/magazine/179-Reader's-Digest-Main/1382-Web-Exclusives-100-word-story.html] . It alerted my sales antennae for two reasons. I’d blogged before [http://salespodder.com/political-elevator-pitch/] about the

4-Hour Workweek Middleman Exclusivity

Here’s a fascinating example of a successful new product launch. I got it from my copy of 4-hr work week [www.fourhourworkweek.com], pp145-6, and is my second successive posting based on this book. It’s from the wholesale trade. The supplier pushed a single item into a major

8 Word Mission

A recent HBR blog post underlines the importance of ‘message’ brevity. Anchored in strategic management, The Eight-Word Mission Statement [http://blogs.hbr.org/hbr/hbreditors/2010/10/the_eight-word_mission_stateme.html] has wonderful connotations for the salesperson. In the same way as it’s vital a company gets across

First New Daily Since 80s

Newspaper sales are in decline [http://www.bbc.co.uk/news/business-11623514]. > The UK’s 11 major national daily newspapers have seen their circulation shrink an average 5.75% in the last year to 10.3 million copies a day, according to industry figures. By size of readership, broadsheet The

Removing Unpalatable Choices

A young small business book-keeping duo collected a £30,000 start-up prize on Sky News [http://news.sky.com/skynews/Home/Business/Lucy-Cohen-and-Sophie-Hughes-Of-Accountants-Mazuma-Named-Sky-News-HSBC-Start-Up-Stars-Winners/Article/201010315761144?lpos=Business_First_Buisness_Article_Teaser_Region_0&lid=ARTICLE_15761144_Lucy_Cohen_and_Sophie_Hughes_Of_Accountants_Mazuma_Named_Sky_News_HSBC_Start_Up_

The Rescue: 33 Chilean Miners Free

What an incredible good news story. With the final trapped miner, and team leader, now above ground, you can’t help but reflect on how amazing the pictures were over the previous 24 hours. In terms of coverage, it was pleasing that none of the London news networks spoke over

Cooking Confidence

White good manufacturer Hotpoint got themselves plenty of commendable PR this week through their survey [http://www.hotpoint.co.uk/hotpoint/cooking_newstyle/cookinghabits.html] of Britain’s culinary habits. Apparently, when cooking for ourselves, a mind-boggling near clean sweep of nine out of ten of us stick to the

Legitimate Value?

If it is true that you learn most from failure, then the protagonists’ lessons from what they themselves term “the biggest mistake in corporate history” must be really worth taking on board. It’s been all over media this week as a result of Jeff Bewkes’ keynote Royal Television Society

How $1½m Seed Funding Is Secured

I happened across spirited Techcrunch praise [http://techcrunch.com/2010/09/01/jessica-mahindinero/] for a 20-yr old that’s just had her fledgling firm funded. Intriguingly, there’s a 2-minute video where she’s asked to explain the wonders of her invention. You’d expect a sassy, snappy pitch. Surely

Jobs' Associative Pitch

Rarely the first, usually the best. That pretty much sums up how the world views a new Apple product. Of course, whilst the precise definition of that most subjective of words, ‘best’, can be hotly debated, the impact of their wares is widely lauded. I caught their latest iPod upgrade