8 Word Mission
A recent HBR blog post underlines the importance of ‘message’ brevity. Anchored
in strategic management, The Eight-Word Mission Statement
[http://blogs.hbr.org/hbr/hbreditors/2010/10/the_eight-word_mission_stateme.html]
has wonderful connotations for the salesperson.
In the same way as it’s vital a company gets across