Topic

new products

A collection of 262 issues

Change One Word Meme

I often get asked for icebreaker ideas. I’m not a fan of these normally. They are too contrived. You can lose people early, rather than get their juices flowing. And there is the wholly misplaced genre of being asked to reveal something about yourself. Which I feel should be

3 Quick Questions To Make Dickens' Ghosts Your Friends

Aka, The Dickens Trio, perhaps? There’s many a succinct and snappy interview uploading of circa 3-minute clips in this fashion. One that can make for a revealing internal exercise on framing a key pitch. As well as a useful tool to have for a prospect setting as a reliable

Football New Product Disaster

> View this post on Instagram [https://www.instagram.com/p/CN4UnT7BRLg/?utm_source=ig_embed&utm_campaign=loading] A post shared by salespodder (@salespodder) [https://www.instagram.com/p/CN4UnT7BRLg/?utm_source=ig_embed&utm_campaign=loading] > If you are looking to introduce a new, exciting, revolutionary business product into

Can You Use This Top Dating Guru Approach To Selling Something New?

> Curiosity That’s what longtime matchmaker Shannon Davidoff suggests gets rapport going like nothing else. In this case, I heard her (playfully) ripping apart the tinder dating profile of a female broadcaster. Never wear a hat. Never wear florals. Are you after lesbians? The studio was in hysterics. Men, it

How’s Your Data-Narrative Pitch Balance?

A quick pair of (launch) presentation pointers. A fan of Nancy Duarte [www.duarte.com], she passes on tips in pitch-craft via HBR back in July ’13. > Great presenters layer story and information like a cake, and understand that different types of talk require different ingredients. She recommends a product

Protect Your Edges

https://webcomicname.com/post/165975556609 Who is trying to shave, blunt or chop off your edges? The above cartoon portrays a metaphor familiar to many a successful solution seller. It can particularly stymie a freshly launched product. Functions which you and its developers feel game-changing go completely unrecognised as such

Winning Pothole-Killer Business Case

How’s this for positive launch pr? The above is but one example of the glowing reports (sub’n req’d [https://www.telegraph.co.uk/business/2021/01/11/jcb-unleashes-worlds-first-pothole-killer/] ) accompanying the latest British construction innovation. It offers invaluable solution sell pointers. I see so many a new product

The Most Difficult Sale Of All Is The First

Ad-land’s irrepressible Rory Sutherland, musing about a strangely absent widespread UK take-up of solar panels; > “What’s patently clear is that maybe the most difficult sale of all is the first solar panel on the street. Once there’s one solar panel up there the second sale becomes easier.

7 Rory Sutherland New Product Selling Tips via Book PR Podcasts

Extensive ‘Alchemy’ book pr during lockdown included these 160 [https://www.youtube.com/watch?v=SuK3FDVQDzM] and 150 [https://www.youtube.com/watch?v=GUxWKwSrCIk] (+transcript [https://thisten.co/vz9pf/HEkw9GXt8XjAL4r8AzTMTpPj24TU7RvDKVLLkYHd]) minute marathons boast the typical no-pause-for-breath brio of this lifelong Ad man. “The alchemy of this book’s title

Your Own Spitfire Ventilator Hackorona

> View this post on Instagram [https://www.instagram.com/p/B-WfuWUj4kC/?utm_source=ig_embed&utm_campaign=loading] A post shared by UCL Mechanical Engineering (@uclmecheng) [https://www.instagram.com/p/B-WfuWUj4kC/?utm_source=ig_embed&utm_campaign=loading] The coronavirus war effort applied to industry sought to triple the