Topic

new products

A collection of 275 issues

The Most Difficult Sale Of All Is The First

Ad-land’s irrepressible Rory Sutherland, musing about a strangely absent widespread UK take-up of solar panels; > “What’s patently clear is that maybe the most difficult sale of all is the first solar panel on the street. Once there’s one solar panel up there the second sale becomes

7 Rory Sutherland New Product Selling Tips via Book PR Podcasts

Extensive ‘Alchemy’ book pr during lockdown included these 160 [https://www.youtube.com/watch?v=SuK3FDVQDzM] and 150 [https://www.youtube.com/watch?v=GUxWKwSrCIk] (+transcript [https://thisten.co/vz9pf/HEkw9GXt8XjAL4r8AzTMTpPj24TU7RvDKVLLkYHd]) minute marathons boast the typical no-pause-for-breath brio of this lifelong Ad man. “The alchemy of this book’s title

Your Own Spitfire Ventilator Hackorona

> View this post on Instagram [https://www.instagram.com/p/B-WfuWUj4kC/?utm_source=ig_embed&utm_campaign=loading] A post shared by UCL Mechanical Engineering (@uclmecheng) [https://www.instagram.com/p/B-WfuWUj4kC/?utm_source=ig_embed&utm_campaign=loading] The coronavirus war effort applied to industry sought

The Gift Of Time

An online ad for Dyson [http://salespodder.com/?s=dyson]‘s undoubted hairdryer disrupter. It costs scarily way more than competitors. Articles abound comparing the run of the mill $50 product with their $500 one. A random example, from gizmodo [https://gizmodo.com/this-absurd-400-hair-dryer-is-actually-worth-it-1787514894] ; > “Dyson has this irritating habit

If It Took Black Sabbath 15 Tries...

Not my genre of choice, yet there is something about Paranoid. The week of this blog saw the fiftieth anniversary of the band Black Sabbath’s official launch. As it’s rare for someone to herald from a town where an entire musical movement started, I thought I’d use

Team Good Better Best Exercise

With SKO season in full flow, when I run afternoons at a Sales Conference, I’ve learned to give the group a quick task before a natural break in proceedings. When I first did this, I evoked the wisdom of crowds to unearth how well the collective thought on a

Cross-Selling Symphony

The incoming Chairman of American telecoms conglomerate Comcast gets plenty of positive press. Sector-beating stock price growth during his decade of acquisitive tenure as media arm NBCUniversal CEO. Apart from the voracious buying up of expensive broadcasting rights and other media giants, one policy appears to have borne organic fruit;

Are Your Loo Walls Valued Like Bigtime Party Planner's?

I often blog to stop office visual real estate being such an overlooked resource. As the end-of-year party season gets into full swing, I learn of another trick to make your walls talk. Leading party planner [https://www.dailymail.co.uk/femail/article-7782219/The-experts-stress-free-guide-perfect-party.html] to the moneyed class over

Is Your Demo $768m More Bulletproof Than Musk's New Cybertruck Windows?

The new product demo. I’ve had more than my fair share of screen freezes, empty report outputs and blue-screen-of-death equivalents. I also know what it’s like to trumpet your totally key unique only for the drum roll to preface not triumphal display, but chaotic disaster. Elon Musk [https:

Gauging The Buzz

I was once visiting a possible supplier. Their rep was keen on regaling me with wonders about their latest new product. Of which the whole firm were apparently “totally excited”. Whilst waiting alone for a moment out front, I gently enquired of the receptionist. I asked what this new marvel