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A collection of 278 issues

How’s Your Data-Narrative Pitch Balance?

A quick pair of (launch) presentation pointers. A fan of Nancy Duarte [www.duarte.com], she passes on tips in pitch-craft via HBR back in July ’13. > Great presenters layer story and information like a cake, and understand that different types of talk require different ingredients. She recommends a

Protect Your Edges

https://webcomicname.com/post/165975556609 Who is trying to shave, blunt or chop off your edges? The above cartoon portrays a metaphor familiar to many a successful solution seller. It can particularly stymie a freshly launched product. Functions which you and its developers feel game-changing go completely unrecognised as such

Winning Pothole-Killer Business Case

How’s this for positive launch pr? The above is but one example of the glowing reports (sub’n req’d [https://www.telegraph.co.uk/business/2021/01/11/jcb-unleashes-worlds-first-pothole-killer/] ) accompanying the latest British construction innovation. It offers invaluable solution sell pointers. I see so many a new product

The Most Difficult Sale Of All Is The First

Ad-land’s irrepressible Rory Sutherland, musing about a strangely absent widespread UK take-up of solar panels; > “What’s patently clear is that maybe the most difficult sale of all is the first solar panel on the street. Once there’s one solar panel up there the second sale becomes

7 Rory Sutherland New Product Selling Tips via Book PR Podcasts

Extensive ‘Alchemy’ book pr during lockdown included these 160 [https://www.youtube.com/watch?v=SuK3FDVQDzM] and 150 [https://www.youtube.com/watch?v=GUxWKwSrCIk] (+transcript [https://thisten.co/vz9pf/HEkw9GXt8XjAL4r8AzTMTpPj24TU7RvDKVLLkYHd]) minute marathons boast the typical no-pause-for-breath brio of this lifelong Ad man. “The alchemy of this book’s title

Your Own Spitfire Ventilator Hackorona

> View this post on Instagram [https://www.instagram.com/p/B-WfuWUj4kC/?utm_source=ig_embed&utm_campaign=loading] A post shared by UCL Mechanical Engineering (@uclmecheng) [https://www.instagram.com/p/B-WfuWUj4kC/?utm_source=ig_embed&utm_campaign=loading] The coronavirus war effort applied to industry sought

The Gift Of Time

An online ad for Dyson [https://salespodder.com/?s=dyson]‘s undoubted hairdryer disrupter. It costs scarily way more than competitors. Articles abound comparing the run of the mill $50 product with their $500 one. A random example, from gizmodo [https://gizmodo.com/this-absurd-400-hair-dryer-is-actually-worth-it-1787514894] ; > “Dyson has this irritating habit

If It Took Black Sabbath 15 Tries...

Not my genre of choice, yet there is something about Paranoid. The week of this blog saw the fiftieth anniversary of the band Black Sabbath’s official launch. As it’s rare for someone to herald from a town where an entire musical movement started, I thought I’d use

Team Good Better Best Exercise

With SKO season in full flow, when I run afternoons at a Sales Conference, I’ve learned to give the group a quick task before a natural break in proceedings. When I first did this, I evoked the wisdom of crowds to unearth how well the collective thought on a

Cross-Selling Symphony

The incoming Chairman of American telecoms conglomerate Comcast gets plenty of positive press. Sector-beating stock price growth during his decade of acquisitive tenure as media arm NBCUniversal CEO. Apart from the voracious buying up of expensive broadcasting rights and other media giants, one policy appears to have borne organic fruit;