Topic

process

A collection of 172 issues

Sales Is Not A Participation Medal Sport

I've witnessed the glaringly odd piece of corporate bizarrerie down the years when it comes to selling compensation. The Financials software team given a "sales holiday" because a particular new product wasn't ready. The blue-chip tech infrastructure team awarded bonus based on 100pc despite selling nothing because 'their marketing effort

Going Outside Your Precinct

I learned of this term, used by tv series writers, through reviews of the second season of 'TV’s easiest current recommendation', 'outstanding restaurant-set drama', The Bear. A somewhat timely launch, as Season One at the same time scored Thirteen Emmy nominations. With setting now broken free from the original

Outcomes Over Targets

Britain's envy of the world. A government ran health service so good that you are more likely to die of practically any ailment if forced to rely on it rather than using healthcare in any other comparable nation. You don't need to spend much time working with people in other

Doc Completion Rate

Amazon Lord of the Rings prequel Rings of Power, which cost $465 million to get into the can and was released to widespread indifference ... had a 37 per cent completion rate in the US. Meaning the percentage of customers who started watching and made it through to the end. The

When You Think About The Win

I read the words reported of (legendary, game changing) former Arsenal manager Arsène Wenger in the build-up to this week's EPL title decider with (genius, game changing) Pep Guardiola's present day Manchester City. In the aftermath of his club's defeat (nay, hammering), the journalist now described his words as "a

Protocol Seven Tests

There appears a breakthrough in UK-EU relations. Deadlock broken on the tricksy so-called Northern Ireland Protocol. The now named Windsor Framework hailed as a 'landmark deal' by those crafting it as a pragmatic platform for future prosperous trade and relations. You needn't be well-versed in the labyrinthine politics surrounding this.

Transtheoretical Stages of Change

Not the smoothest of model name, hey. Often abbreviated to TTM, for Transtheoretical Model. It's used in the field of healthcare, stemming perhaps from general behavioural change psychology as published in 1983 by Prochaska and DiClemente. Over many years helping salesteams with 'change', I can vouch for the liberating effect

Q Factor Gain Rate

"[in Dec '22, a Californian lab] smashed all previous records, crossing the breakeven ratio by reportedly generating some 2.5 megajoules from 2.1 megajoules of power from 192 giant lasers. That is a ‘gain’ rate or ‘Q’ factor of 1.2 from fusing hydrogen nuclei into a heavier helium.

SF9 Puzzlin'

Ever stop and say to yourself, what I really need in my life right now is a 7-piece K-pop boyband? Me neither. Whoever the combo SF9 are, the promo for their latest single, Puzzle, appears to have been made by someone appreciative of the case wall. Entertaining because such focal

Nudging Prospects Along

In a moment of seasonal downtime, I read a marketeer's thoughts entitled does nudge theory have a future in 2023? I picked up on this in part because the inimitable nudger-in-chief was cited. Then I quickly realised how a quintet of said Rory Sutherland's insights duly contained within could be