Topic

process

A collection of 186 issues

Transtheoretical Stages of Change

Not the smoothest of model name, hey. Often abbreviated to TTM, for Transtheoretical Model. It's used in the field of healthcare, stemming perhaps from general behavioural change psychology as published in 1983 by Prochaska and DiClemente. Over many years helping salesteams with 'change', I can vouch

Q Factor Gain Rate

"[in Dec '22, a Californian lab] smashed all previous records, crossing the breakeven ratio by reportedly generating some 2.5 megajoules from 2.1 megajoules of power from 192 giant lasers. That is a ‘gain’ rate or ‘Q’ factor of 1.2 from fusing hydrogen nuclei into a

SF9 Puzzlin'

Ever stop and say to yourself, what I really need in my life right now is a 7-piece K-pop boyband? Me neither. Whoever the combo SF9 are, the promo for their latest single, Puzzle, appears to have been made by someone appreciative of the case wall. Entertaining because such focal

Nudging Prospects Along

In a moment of seasonal downtime, I read a marketeer's thoughts entitled does nudge theory have a future in 2023? I picked up on this in part because the inimitable nudger-in-chief was cited. Then I quickly realised how a quintet of said Rory Sutherland's insights duly

What The Mere 8 Percent Know About Successful New Year Resolutions

Did you already have an inkling that a whopping ninety-two percent of us were perennial losers? That's apparently how many give up on New Year's Resolutions. What sets those that see them through - the roughly one in twelve triumphant - apart? Well, these past few

Enduring Functional Partying

Breaking news alert may not be necessary. Men have fewer friends than women. Married men overwhelmingly leave it to their wives to curate their social diary. Men prefer (sometimes transient) groups, women more long-lasting one-on-one friendships. Apparently. Here's one such commentary I read around this. Drawing on Aristotle’

Sales on Easy Mode

Commercial opportunity is currently claimed to narrow. Post-lockdown blues, 'strongmen' sabre rattling, and inflationary supply chain constrictions bite down hard on economic conditions. Not to mention the generational chance spurned for structural reform in the GFC aftermath of 2008 seemingly coming home to roost. Is this the reason

ADAPT & Chink to Trust

I know. Ten minutes you might never get back. Yet this clip - smacking of a college project pre-dating at least 2012 - is a thing of satirical Sales beauty. Team Ramrod helpfully here provide 'Part IV' of their guide, Personal Selling: A Trust-Based Approach. Like all great

Running The AI Brittle Test Across Your Sales Process

Here’s a paragraph from behind a subscription [https://www.telegraph.co.uk/technology/2021/12/06/artificial-intelligence-groupthink-exposes-old-bbc-delusions/] news site. Written recently by the paper’s business columnist [https://twitter.com/andreworlowski]; > A number of recent and very readable books for the layman describe how AI is falling far

Investor Phone Scammers Control Tell

> “those who won’t be controlled won’t be sold” One of the frequent, shouted phrases of an American boiler-room investment manager. Who kept changing his name as each new dodgy operation opened. Scamming people over the phone here with supposed telecoms company shares and ghost Floridian property lots