Topic

proposals

A collection of 113 issues

Picture Your Prospects

I got a terrific wine rack, made from the staves of a Steenberg Merlot barrel by a Cape Town oak artisan [http://www.thatoak.co.za]. He spends most weekends in various shopping centres standing with a display of his craft. As I saw with my own eyes, his wares

Be A Menu Engineer

Here’s a fella that strikes me as owning his niche. American Gregg Rapp [http://www.menutechnologies.net/] says he’s specialised for two decades in helping eateries make more money purely from altering the presentation of their menu. In the video clip accessed from his website you see the

Selling and the Prevention Paradox

I first came across the appealing persuasion tactic of “nudging” last July [http://salespodder.com/think-of-a-nudge-policy/]. It seems a concept with legs. In an article on the Beeb [http://news.bbc.co.uk/1/hi/health/8019357.stm] light-heartedly debating merits of a possible anti-pork national health policy, this delightful

Change Success

A mate came ’round last night to sample some cheeky Islay malt. We were due to pop out to a nearby juicer, but I’m not ashamed to say I’m a little smitten with Mary Portas (no, not in that way, I’m not her ‘type’!), so insisted we

Measuring Success

I’ve been forever refining my standard initial proposal format. Over the years it’s become shorter, punchier, ever-more written from the client perspective and, well, downright sexier. There’s always been a section entitled Return On Investment, or something similarly professional sounding. Then a delightful thing happened the other

Make Choice Simple

I’ve blogged before about my occasionally tormenting ‘Choice Paradox’. I believe in two strands that at first glance may seem mutually exclusive. At the one possible pole, I believe you can generate more sales by always thinking up one more product offering, yet at the other potential extreme, I

Are You A True Choice Architect?

I gained recent exposure to the current big-buzz right-wing think tank concept of Nudge. Rather than telling people to do things, it advocates instead that you let them make their own journey to where you suggest they go. Key to the concept is the use of influence as a Choice

Proposal Review Chuckle

I’ve always considered the proposal review meeting an essential part of decent-ticket solution sales. Getting key execs on board and putting yourself ahead of the pack is a must, and showing your in-depth understanding of where they want to go and how your usps alone can take them there

Remember The Business Case

Here’s a great line I got in an email from a customer. We were talking about how to create a better style of Proposal generation for a breakthrough new product of theirs. “…we can often win without a perfect [business] case. That said, a good case never lost a

What Makes A Good Proposal?

One of my clients is having an overhaul of how they present Proposals to prospects. They’re conscious that attempts at making production of such compelling sales collateral easy for reps have failed beforehand. A previous English regime spent many long hours creating a standard document, from which a 71-page