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quirky

ideas and experiences with a selling angle that come from left-field

Amplify Decrease-Increase Alternates

[https://salespodder.com/content/images/wordpress/2015/02/increasedecrease.jpg] My favourite current affairs show the other Newsnight, I was pleased to see a media analyst [www.endersanalysis.com/] consciously speak how I am often on at salespeople to do. It was as if Claire Enders was deliberately trying to

Where Are Prospects On Your Valentine Triangle Of Love?

[/content/images/wordpress/2015/02/sternberg-triangle-theory-of-love-heston-400x247.jpg] Heston Blumenthal. Gastro-scientist. Global culinary superstar. His latest wheez was to provide a sparkling meal that produced sizzling romance. Heston’s Recipe for Romance was notable not only for the delicious revelation that the Greek symbol of fertility, the humble fig, was Cleopatra’

How To Get Away With Murder

[https://salespodder.com/content/images/wordpress/2015/02/howtogetawaywithmurder.jpg] Here’s a new tv show. How to get away with murder comes from the same stable as the enjoyable romp that is Scandal (which I first knew in SA as the much better titled The Fixer). I’ve not

If You Use Inc's Checklist Format You Will Sell More

I can get frustrated with inc.com [http://www.inc.com/]. It often revels in being far too “american”. It veers towards surface folderol over detailed depth. And for a while now its headlines are written by a buzzfeed intern. (Here’s a recent classic example of precisely this utter

Using Fridgenomics To Gauge Prospect Buy Likelihood

I caught a half-hour BBC World Talking Business [http://www.bbc.com/news/business-31042292] with Linda Yueh discussing fridgenomics. It began fairly factually. A trio of white male middle-aged analysts explained how fridge ownership portrays a country’s middle-class make-up. The aspirant working class all desire a tv, mobile phone

Recommendation Tips From Grumpy Food Trucks

[https://salespodder.com/content/images/wordpress/2015/01/lotusfoodtruck.jpg] Cape Town’s up and coming Woodstock. I happened upon The Lotus Food Truck. My two previous experiences of food trucks had been from two extremes. Meiseis, run by the delightful Marley in the same town is excellent. Jeff’s

How Bedded To Your Incorrect Process Are You

So I’ve a friend living in Cape Town. He decided it was time to buy an expensive bed. Five years ago he”d had a demo from English firm, Tempur. So he recontacted them. They duly emailed a brochure. He called, ready to buy. Their pitiful response amazed him.

Distracted By Risk Map Stability?

[https://salespodder.com/content/images/wordpress/2015/01/wpid-questinfrontofriskmap400w.jpg] I do secretly enjoy Richard Quest’s annual Davos reporting for CNN. Yet every year I rail at the procession of supposed global movers and shakers that talk the same old utter rubbish. (Note my blog touching on this a

Show Your Sales Grit

Someone I once admired confided in me that one key reason they’d earned business plaudits was because they had “grit”. At the time I was struck by the specific choice of word. Their subsequent colour defined this as ‘I get up, I get going and I do what needs

Never Write Off The Year

The first few days of January can be a tough selling time. Your target market have their own stuff – rarely yours – to focus on. Your cupboard may well be bare too. New role perhaps. Virgin turf taken on. No December sandbagging. Prospect count zero. Wishpect score similarly nil. Headless chickens,