Topic

quirky

ideas and experiences with a selling angle that come from left-field

Hyperactive Prospects

In a doctor’s waiting room the other day I flicked through a pamphlet with tips to deal with ADHD children [http://www.homethroughhomework.co.za/tips.html]. Quite bizarrely I found most of them offered highly applicable tactics when faced with a difficult prospect – tricky in the sense of

Infidelity Alerts

Over a round of toast laden with wonderful organic honey, my morning tea break led me to this delightfully paranoid article in the Times exposing 10 tips for spotting an unfaithful partner [http://women.timesonline.co.uk/tol/life_and_style/women/relationships/article6875980.ece] . I instantly visualised the parallels

Choice Of Two

A crew of us were enjoying breakfast opposite the building site that feels worryingly incomplete at Cape Town’s world cup venue, as the 3½ yr-old among us happily turned our table into a race-track for his toy car. When presented with menu options, the toddler seemed restless. Fortunately it

How Distinctive Is Your Differentiator?

There’s an event on Thursday in Cape Town aimed at creating a community for wannabe tech start-ups, the name of which gives you the gist; Silicon Cape [http://www.siliconcape.com/]. Explaining the concept to me, one of the attendees gave an interesting example of a previous attempt to

Tap Into Happiness

So according to a Welsh psychologist, 19 June [http://www.telegraph.co.uk/news/newstopics/howaboutthat/5575435/Happiest-day-of-the-year-is-June-19-according-to-formula.html] was the one day of the year when we should have all been at our happiest. Did you feel the vibe? I asked my chief developer in Cape Town this very

Different Colour Shades

For a couple of hours the other day I learned about agri-business planning. The first time I touched this industry was during a couple of years in the early 90s, with exposure to the logistics and sales operations of various meat and dairy producers. The next was to be on

Be A Menu Engineer

Here’s a fella that strikes me as owning his niche. American Gregg Rapp [http://www.menutechnologies.net/] says he’s specialised for two decades in helping eateries make more money purely from altering the presentation of their menu. In the video clip accessed from his website you see the

Russell From Up's First Sales Meeting

I was treated to the humorous ‘confessions of a failed salesrep’ the other day by a friend of mine that, shortly after leaving uni twenty-five years ago, had tried three sales jobs. He found it amusing that he’d left each one without selling a bean. He explained that he

What The Audience Hates

I rarely listen to ‘yoof’ music radio these days. This is partly because I’m so out of tune with the inane drivel of the DJs (are Radio 1’s Scott Mills and 5FM’s Gareth Cliff the only two exceptions?). So it was remarkable that I caught some stimulating

Talk Positive Indicators

For the first time during our credit crunch recession, this week saw the good economic news trump the bad. The trend since Q2 (when the world seem to fall off a cliff – UK output decreasing a whopping, unprecedented 2.4%) which has been for the odd growth stat to muddy