Topic

quirky

ideas and experiences with a selling angle that come from left-field

Internal Design Trio

I’ve been away from the internet for what seems like an eternity these past few days, so when I caught up on a bit of light sales-related reading relaxation, was surprised to read three articles in a row that all had resonance with internal salesteam politics. Firstly, I came

Play Safe or Get Creative

A couple of nights ago I enjoyed several cheeky drams with an old pal around Manchester’s wannabe-bohemian Northern Quarter. He was keen to disparage Consultants as we watched a barman amazingly finish off his cocktail-making with a piece of brulee burner theatre. The last time one of my clients

Improving Client Closeness

Surfing the papers the other night, my intrigue was piqued by an article entitled 10 tips to improve your friendships [http://women.timesonline.co.uk/tol/life_and_style/women/article6708911.ece]. When discovering it was about female bonding, I did click away, but not before it got me thinking

Who's On The Up?

This week past witnessed more mixed signals on whether the credit crunch recession is recovering. One thought that struck me for certain though, is that there are definitely firms out there that are categorically not in recession mode. If you can identify one that could do with your services, then

More To Fill Your 25-hr Days

I’ve blogged in the past about the long-term rewards of leveraging your personal expertise and being your own micro-marketing and marcomms manager. Yes, it’s a ton of work, yet if you accept the discipline required to maintain a continual process, your funnel will undoubtedly be the largest on

Pay As You Save

This is a phrase I picked up today whilst driving from a radio report about the latest UK government ‘green energy makeover’ scheme. Those households less able to fund the initial new equipment outright are to be offered a ‘pay as you save’ option. I’d never heard such a

Top Ten Downturn Selling Ideas

I was intrigued to come across a doted angel investor’s tips for how the so-called ‘real-time’ social web can make money. This is of interest primarily to anyone interested in how on earth Twitter can capitalise on its bumble-bee deafening buzz. His top ten revenue creating avenues [http://www.

Selling and the Prevention Paradox

I first came across the appealing persuasion tactic of “nudging” last July [http://salespodder.com/think-of-a-nudge-policy/]. It seems a concept with legs. In an article on the Beeb [http://news.bbc.co.uk/1/hi/health/8019357.stm] light-heartedly debating merits of a possible anti-pork national health policy, this delightful

Keeping Your Expert Scrapbook

Round at a friend’s pad for a spot of lunch over the weekend, I noticed a flash looking glossy lying about with the seemingly dull title Global Foreign Exchange Quarterly. It was produced by a bank eager to prove themselves as thought leaders to their target marketplace, within which

The Trouble With Uni

Today the English Broadsheets all put their own spin on the latest data about university trends. Starting with ‘facts’, here’s the enrolment numbers for the top eleven subjects students elected to start reading this year: 84,715 Law 76,359 Psychology 69,952 Medicine 66,544 Design 59,895