Topic

quirky

ideas and experiences with a selling angle that come from left-field

Doomsday Problem Reframers Returns

For every pound spent on something, how much ought that business expect to flow back their way? It's an age-old way of viewing investment. Supposedly easier in our new age of CapEx to OpEx switch to subs-style purchasing. Yet it remains a tricky calc. There's often so many variables at

Nudging Prospects Along

In a moment of seasonal downtime, I read a marketeer's thoughts entitled does nudge theory have a future in 2023? I picked up on this in part because the inimitable nudger-in-chief was cited. Then I quickly realised how a quintet of said Rory Sutherland's insights duly contained within could be

Lewis Point For Sales Development

I'm no economics expert. Then again, neither are the world's economists. Given their inability to provide a meaningful forecast that glances on anything near where an actual reading settles. The Lewis Point of Economic Development is the moment that a nation's rural labour surplus is taken up by urban jobs.

Atomising Impact on Health

The week before Christmas saw a nursing strike in the UK. Everyone seems to feel they "deserve" more money. No-one seems to want to pay for them to have it though. Amid this most alarming of industrial action, despite claiming a decade of real-term wage deflation, the socialist-leaning First Minister

To Steal Or Free Dreams?

Here's perhaps a contender for quote of the year. When asked by her daughter why she couldn't have an Alexa like all her school friends, one mother curtly replied; "... because it steals your dreams and sells them". That the woman in question's authorings happen to display ideological alignment to a

Finding The Almoner

John from Bradford rang a talk radio show studio in London running a phone-in on the "envy of the world", Britain's NHS. A health service so good that it ranks 21st out of the top 20 in the world. Here's what he opened up with, describing the path to today's

Sales Christmas Cracker Jokes

What did the zero say to the eight? Nice belt! That's a christmas cracker joke (I think it's mainly an English thing) I just groaned over. No matter how corny the gag - kinda the point - the whole tradition adds to the festivities across the generations. Which got me

The Joy In Seeing A Room For Tidying

Marie Kondo's at it again. The decluttering star launches her latest bestseller bound advice. Among the mass of promo for her new book, one bright spark was a typically insufferable yet expressive columnist with the joyful idea of getting the great lady to tidy up her home office desk. As

12 Hooks of Christmas

You're the super busy Santa and I'll be your little helper Merry Christmas and a Happy [insert problem solved state you enable] New Year It's the most wonderful time buy of the year Believe in the magic of Christmas [fixing this issue] Walking in a Winter [place having fixed this

Think Outside The Toast

I only caught this in the aural dusk that is a Youtube video ad interrupting a flow of autoplay in the distance. Yet it seemed a belter. From a beans ad. Not just any old beans. No. Baked Beans. Sold in the gazillions countrywide. Smothered in their tin can by