Topic

quirky

ideas and experiences with a selling angle that come from left-field

If It Bleeds It Leads

I do like to find the occasional directive easing the dilemma in our core pitching. Do we major on the pain to be nixed, or the joy to behold once fixed? Solution Sales is a calling riddled with this apparent contradiction. A kind of ‘we stop you haemorrhaging cash’ versus

347 Eligible Contenders

The recently announced Oscar nominations created their increasingly familiar raised eyebrow mehs. As an award, this century it does seem rather keen on diminishing its own relevance with each annual iteration. Yet it remains, for now, the top accolade. What interested me from a Sales perspective this year, was learning

Newsreader & Their Pulled Case Wall

Media interest in England today surrounds the pulling of a scheduled documentary. Longtime newsreader, ‘national treasure’ even perhaps, Trevor MacDonald was due to deliver a “fresh perspective” on horrific rapes and murders of children by notorious couple, Fred and Rose West. He hanged himself in his cell before the 1995

Plane Loopy

[https://www.rockwellcollins.com/Products-and-Services/Commercial-Aviation/Cabin-Interiors/Structures/Commercial-Lavatory-Solutions/Advanced-Lavatory.aspx] Here’s a current hot metaphor you might well be able to use when part of your solution involves a level of ‘optimisation’. The airline industry is renowned for striving to shave costs. Which when totted up, stack up

Prospect Ghosting

I couldn’t help but smirk with irony [https://qz.com/work/1499185/employers-have-been-ghosting-job-interview-candidates-for-years/] at the ‘about time – what goes around comes around’ reporting of the latest new millennial behaviour to hit feeds. It seems that in a Western world of if not near-full then fluid employment, the freshest generation

Bliss Point Contact

Courtesy of a recent fad diet creator, I see that the dreaded/desired place where peak pleasure lives is in the news again. Their focus is on Big Food’s relentless drive to establish the necessary “bliss point“; the precise amount of sugar, fat or salt guaranteed to “send consumers

Does Annual Billionaire Founder New Year Resolution Match Your Sales Aims

Feeds are abuzz with the latest New Year Resolution of Gazillionaire Facebook Founder and all round figure of light/dark, Mark Zuckerberg. This year’s iteration seems to be garnering more opprobrium than usual, dismissed as mere techpreneur virtue signalling. Here’s eachwidely reported [https://www.businessinsider.com/mark-zuckerberg-new-years-resolutions-list-2018-1] accumulated

Don't Cheapen Your Image

Over a long weekend I came across a pair of leisure retail fails with reminders for the solution seller. Up top is a section of courtyard from possibly the only tourist-orientated spot in a town slightly off the typical holidaying route. The cafe incorporates a gift shop. Clearly much money

American Animals-ify Your Office

the dramatisation ringleaderIf not quite the self-appointed ringleader, then certainly the energy behind pushing through with the crime, Warren Lipka and his three friends tried to steal very rare and expensive books from the library of their university in Kentucky. The 2004 heist became the excellent 2018 movie American Animals

What The 2018 World Cup Taught Us About Quoting Pundits On A Bid

[https://www.bbc.co.uk/sport/football/44383950] As 2018 draws to a close, I thought I’d look back on the wonder that was this year’s football World Cup. Specifically, looking at how punditry affects our solution selling ambitions. To say that you’re a pundit is also