Topic

quirky

ideas and experiences with a selling angle that come from left-field

Foot In Door In Face Favours

[https://www.instagram.com/uberfacts/] An instagram account with 1.5m followers. A day after this posting, over 21k Likes and 165 commentors had already enjoyed this ‘extremely good’ nugget. I knew this as the Ben Franklin Effect [https://en.wikipedia.org/wiki/Ben_Franklin_effect]. The famed honorary Brummie

How Less Comedy Can Help Beat Price Tag Objections

The people I work with do not tend to offer the cheaper options in their market space. They are often in the top one or two, in fact. And on the basis you get what you pay for, they find success. No matter how hard it can be to persuade

The More Expensive Recommendation

Another solution steer from the world of retail. Over the course of a fortnight, ordering in restaurants, cafés and bars, I narrowed my choice down to two. Each time, I asked the server which I ought go for. Every time, they responded with what was the dearest of the two

Yacht Racer Live LED & Your Ideal Process

So I caught a promo for a yacht race. Sponsored by Rolex. It appears to be just over a thousand kilometres. Starting from Hong Kong Harbour and finishing in Subic Bay, in the Philippines. One glimpsed frame of the 45sec trailer stayed with me. As you can see above, there

Lateral Thinking Freight Lift Sales Reminder

Notice anything unusual about this lift call button panel? I recently felt the frustration of when a lift fails to arrive. Galling at the worst of times, but felt more so because this service elevator was closer to me than the regular lifts. Harumph… So I informed Management. The buttons,

Another Top Ten CV No-Nos & Your Sales Docs

This particular Horror Ten comes from Londonbroadsheet TheTelegraph. There’s the surface level job hunt point to make here. Audit your own resumé and remove any of these offenders if they exist. You could go long on what ought be displayed instead. Career ambition, career summary, your numbers, typical prospect

May The Fourth Count

An interesting slant on a kind of ‘rule of three’. [see also this blog from 2013 on Threes and Thirds [http://salespodder.com/threes-and-thirds/] and this one from 2017 onSales Survival Rule Of Threes [http://salespodder.com/sales-survival-rule-of-threes/].] Translated to Sales, it struck me as perhaps advice to make sure

Manage Buyer Dramatic Instincts Through Factfulness

Maybe I could have alternatively titled this post; How To Make Sure Your Prospect Doesn’t Make A Chimpanzee Of Themselves. The inimitable Hans Rosling bequeathed a project to his children Anna and Ola. One they’ve progressed with gusto. Factfulness [https://www.gapminder.org/factfulness/] is the family play

Have You A Winning Product Sub-Title?

As I listened to the always enjoyable newsanchor Eddie Mair in his regular London five o’clock slot, I couldn’t help but admire the master of irreverence continually reference his Saturday show; iPM – the programme that starts with its listeners Complete with audible cheeky grin. You could almost hear

Automation Vanguard Factory Office Visuals

[https://www.cbsnews.com/news/people-are-crowdfunding-to-buy-elon-musk-a-new-couch-after-cbs-this-morning-report/] Elon Musk makes mainstream news, again. And not only because he’s discovered corporate life ought be geared better towards escaping the scourge of bad meetings [https://work.qz.com/1255636/tesla-ceo-elon-musks-advice-for-when-youre-dragged-into-useless-meetings/] . This week – my head spins in bewilderment as I type – because the