Topic

quirky

ideas and experiences with a selling angle that come from left-field

Pitch Compass Cardinal Points

What is your Sales compass? The North Star of your Solution? The magnetic pull of your ambitions? The famed four points of navigation have always been useful analogy. Yet when pitching, ‘four’ often gets overlooked in favour of the deemed more suitable ‘three’. It seems that extra point is not

Hand Your Popstar Prospect The Pen & Let Them Draw

[https://www.theguardian.com/music/2017/oct/26/rita-ora-on-breakups-and-burnout-terry-richardson] This is part of a pr piece of fluff to coincide with a popstar comeback. In my youth I knew these latest album/tour/single launches as ‘campaigns’. Now they appear to be termed “eras [https://www.theguardian.com/music/2017/

Changing An Accepted Industry Title

MPS. A TLA (three letter abbreviation, sorry, couldn’t resist) likely known to many a business administrator. It stands for Managed Print Services. As a construct, it’s been around for almost two decades now. I fondly recall clients in that sector back then. The development of what became termed

A Pair Of Winnning Negotiating Lines From Present Brexit Round

Brexit. My oh my. Any Brit who voted in favour of the UK staying in the Euro supra-state must be wincing at how Brussels approaches the so-called ‘divorce negotiations’. Quite apposite that Zimbabwe’s Zanu-PF is all over the news at this time. Many must be feeling that where Mugabe

Knowing Numbers To Avoid Zimbabwe Style Sell Oppression

The world hopes. (Mostly). Can another despotic regime be about to see the beginning of its end? [update: Mugabe at last quit just after I posted this, yet amid the euphoria bites the crocodile-type fright that we’re merely seeing Khrushchev succeed Stalin… …so] Expectations of real change might not

Should We Suggest The Architect's Dream Scheme?

It’s a game played every First Meeting. What would their ideal, perfect, magical purchase entail? In long(ish) form, you hear words uttered something akin to; “If you could have everything and anything, what would your solution look like?” I recently learned that those fancy architects have a name

3 Sales Tips From Budding Nation Branding Boom

I recently trawled through a (disappointingly partial – to the Left) so-called ‘long read’ on what should have been a fascinating (and more balanced) insight into the nascent Nation Branding [https://www.theguardian.com/news/2017/nov/07/nation-branding-industry-how-to-sell-a-country] industry. I did though, manage to rescue a trio of pertinent solution

Where's Your Even Posher Product

[http://www.benedictsofwhalley.co.uk/] A weekend brunch in England’s scenic Ribble Valley. My pleasure being the delicious “Bacon & Black Pudding Rosti served on a bed of spinach & topped with poached egg”. Alongside an extra side of – how could you not add it on – fried bread. It

Less Is More Sweet 'not Sour Ben Franklin

When you feel like Mr Creosote, as the final sweet selection arrives after the most filling of multiple course chinese banquet, here from Singapore’s Sentosa Island. -------------------------------------------------------------------------------- I used the above pic when helping an Asian tech team fine tune their pipeline management. We aimed to make their funnel

Where Our Selling Should Heed Screenwriter Learnings

Here’s a quartet of winning insights from the world of screenwriting; They are that we should; focus on endloading, unveil the carnival of opinion, know who is the third and beware dilettantes. I came across them after hearing the always entertaining London film reviewer, Jason Solomons [http://www.jasonsolomons.