Topic

quirky

ideas and experiences with a selling angle that come from left-field

Too Much Conversation?

Thoroughly enjoying the current World Athletics Championships from London this week. The drama of the field events wound up a notch by the omnipresence of the Coach. After each throw and jump, the director pans to the athlete’s key trainer. Then you try and figure out the mystifying hand

What's Your Street Cry?

West London pedlars of the early twentieth century look a bit like a forerunner to the hotdesk, pyjama laptoppers of today. They had no “office”. They simply strode the roads, shouting touting for business. The classic English example is the rag & bone man. “Any old iron”. Even birthing one

What's Your Best On The Spot Bowhead Whale

A telly presenter calling himself Blowfish [https://www.theblowfish.co.uk/presenter](left) was loosely promoting Marine Awareness Week [https://www.awarenessdays.com/awareness-days-calendar/national-marine-week-2017/] , along with his new book, on vacuous pr-driven weekend daytime sofas. Except this involved a couple of fish tanks with threatened corals and fish. With

Sending A Proposal Cover Letter

As the Nineties dawned, I was once asked by a senior rep to send out a Prop on his behalf while he was out the office. In the prehistoric dark days before wheelie cases, I remember it being for large luggage manufacturer, Antler. I had but emerging knowledge for the

Your Instagram Bio Sales Trick

[https://www.instagram.com/insta.bios/] Downtime wondering through links in the meme of ‘best, funny and creative instagram bios’, I scrolled acrossinsta.bios [https://www.instagram.com/insta.bios/]. > I never finish anythi Which reminded me of the classic; > Two Rules for being Super-Successful: 1. Never reveal

Haggle Like Lord Of War To Defend Price

[https://salespodder.com/content/images/wordpress/2014/12/liberianpresinmovie.jpg] Nic Cage stars in 2005 biopic, Lord Of War, potrraying the life of an arms dealer. The above pic is of a particularly nasty chap he supplies; Liberian President Baptiste. At one point we see the brutal dictator ask for

It's Official: Jargon Prevents New Business Wins

Another silly season, another business jargon chart of loathing. Last year’s pr drive top ten [http://salespodder.com/which-jargon-puts-off-your-prospects/] this year grows to a top twelve [http://www.telegraph.co.uk/business/2017/07/25/mission-statement-thought-shower-hated-office-jargon-revealed/] . There seems precious little truly new jargon here. Whereas last month author Steven

Pique Technique Disruption

Even if you were unaware of its precise psychological label, you’ll have probably come across this technique. It runs that you’re more likely to gain compliance – particularly for a pocket-change fumble of cash – when you ask for an unusual amount. The classic being the beggar who, rather than

Is Your Prospect's Memory Recall As Bad As Yours From Corporate Training?

[https://www.learningsolutionsmag.com/articles/1379/brain-science-the-forgetting-curvethe-dirty-secret-of-corporate-training] This rather unglamorous drop-off is a Forgetting Curve [https://en.wikipedia.org/wiki/Forgetting_curve]. Long ago I came across the seed of these kinds of data, the Ebbinghaus effect [http://salespodder.com/training-isnt-permament/]. It creates a decay theory [https://en.wikipedia.org/

Which Medium Is What Sales Message

Let’s consult wikipedia. What could possibly go wrong? > “the medium is the message is an often-debated phrase believed to mean that the medium chosen to relay a message is just as important (if not more so) than the message itself” On what would have been the 106th birthday