Topic

reviews

A collection of 169 issues

5 Foundational Persuasion Bases To Cover

> People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies. I came across this sentence from a 2012 Blair Warren ebook. Via a post by Scott Adams [https://www.scottadamssays.com/2018/

3 Sales Reminders From 2011 Movie Contagion

With the latest super-virus threatening to decimate humanity hailing from central China’s Wuhan, the world’s apparently been busy re-watching a film from a decade earlier; Contagion [https://www.thedailybeast.com/how-contagion-pushed-hollywood-to-get-science-right] . coronavirus A troop of Hollywood A-Listers battle against the outcomes after [spoiler alert:] a bat disturbed from

Another Presenter Top 5 Tips This Time From A Behavioural Scientist

This self-labelled Brain Lady has made a career out of looking at what makes people tick. Susan Weinschenk [https://twitter.com/thebrainlady?lang=en] has written a quartet of books this decade which parcels up this with relevance for us sellers. To gain a glimpse of how she thinks, above

The Modern Seller 2018 Amy Franko

You surely cannot release a book these days without a tweet video. Amy Franko [https://impactinstruction.com/] demonstrates this with her Oct ’18 launch [https://twitter.com/AmyFranko/status/1057278369761583104] of The Modern Seller. What I also learned, enticed by its title for sure, and from the accompanying podcasts I

Ramsay Hell Formula Back

Potty-mouthed TV chef Gordon Ramsay may not be universally loved, but his reality telly shows do set a standard. The format’s got tweaked down the years, even taking in hotels once, but essentially has stayed consistent. Decent business watching it is too. He and his team descend en masse

Taskmaster Mini Conference Mood Shifter

[https://www.forbes.com/sites/paularmstrongtech/2018/09/24/why-taskmaster-is-what-your-company-needs-right-now/#70ce812667ac] Some sales outfits have a final year-end push gee-up. Full of rah-rah, ending with a supposedly super-motivating peroration. Others prefer to wait until all the planes come home and opt rather for a new-year kick-off event. In either case,

The Sales Coach Richard White 2015

I found myself near a wonderfully modern library boasting one million books. How many do you think were on Sales? Sixteen. The heart sinks. Actually, it’s slightly worse. Only fifteen. Because one book had the honour of two copies. Naturally, I was keen to pick out the doubly-featured. I

Rock Your Presentation Nigel Barlow 2016

[https://www.nigelbarlow.com/-Rock-Your-Presentation] I saw a dog-eared copy of this in a bargain bin. A fate befalling too many a Sales volume in bookstores? Anyway, as there’s precious few good tomes on presenting style and thumbing through the text-heavy format didn’t inspire, thought I’d rather

Fanatical Prospecting 2015 Jeb Blount

“Nobody answers a phone that doesn’t ring” The premise of this book is inescapable. Most salespeople are losers. Yet they have the ability to become winners. The author generated plenty of media pr around this project. Such as this Forbes piece, including a quote that further sums up this

5 Simple Slide Vibes For Your Next Deck From Google I/O Developers Conference Keynote 2018

The annual shindig for third-party appreneurs building googleware. The full 100-minute [https://www.youtube.com/watch?v=ogfYd705cRs] keynote is youtubed if you feel strangely compelled, as well as a more bitesize 10-min [https://www.youtube.com/watch?v=NeF0zpT4gNE] highlights reel. There are some high-end trickery showpiece parts. Animating