Topic

reviews

A collection of 168 issues

How To Wow And Present Like Fictional Steve Jobs

A Hollywood “slide”. Depicting NYT reporting of Apple Macintosh projected first 90 day sales of 1,000,000 on backstage backdrop, when actual results were just 35,000. -------------------------------------------------------------------------------- Danny Boyle directs Michael Fassbender in the title role of 2015’s Steve Jobs. Kate Winslet won gongs a plenty for

How To Sell Ideas Like The Stars Of TV's Billions

Considering selling is a core tenet of hedge trading, there’s remarkably little of it on show in this latest telly bingefest. Half-way through Season One, I see political machinations, persuasion ranging from the heartfelt to the ruthless and countless blindsiding one-upmanships, yes. Sales? Not so. Still, the three main

Getting To VITO (2005) Anthony Parinello

Who is your VITO? The person prospectside with the ultimate veto on your proposal. The Very Important Top Officer. They who sit at the summit of the organisational telegraph pole. Even though every vito has their own vito above them. And so starts the first of many contradictions in Tony’

Make Your Message Chime Through Brave New World Rhyme

It’s a classic dystopian novel. Remarkable vision from 1932. Personal helicopters. Everyday supersonic travel. Multi-sense cinema. No parenthood. Human hatcheries. Total genetic engineering. Widespread human clones from ‘budding’. Unbudgable caste assigned upon embryo fertilisation. Unelected Controllers. Worship of yet another made-up deity, like every single one before Him. Individuality

3 Sales Tips From Promised Land Matt Damon

[https://salespodder.com/content/images/wordpress/2016/01/promisedland2012.jpg] [note this post contains quoted expletives] Movie Promised Land (2012). It opens with Steve Butler (Matt Damon) chatting at a posh dinner with a senior exec at their “9 billion dollar company”. Steve sells fracking. He pitches land rights for

Reassure Rebuild Re-ask; The Charity Cold Calling 3Rs Trap

> “Ian McDowell experiences misery working in a cold calling centre to raise money for charities and questions this method of fund-raising.” We’re indebted to this comms pro for recounting his trauma. Listen yourself via the September 2015 free BBC download [http://www.bbc.co.uk/programmes/b068xjtl] of his

Avoid Sales Skills for Dummies

[https://salespodder.com/content/images/wordpress/2014/09/sales-patter-for-dummies-cover-400w.jpg] So someone showed me one of the ‘dummies’ books the other day. They’d got it at an 80% discount from a suitably grubby high street stock clearing store. It was called Business Skills for Dummies. Now, I have read

Charles Handy Talks Second Curve

I enjoyed hearing this famed octogenarian business guru indulge in a spot of PR ahead of his latest book. (BBC World Serviceprogramme stream [http://www.bbc.co.uk/programmes/p02n93d7] or podcast download [http://downloads.bbc.co.uk/podcasts/radio/worldbiz/worldbiz_20150409-1157a.mp3] ) The Harvard Business Review no less

Sway - The Irresistible Pull Of Irrational Behaviour (2008)

This pop-pysche book from 2008 aims to tell us why we make poor decisions. And how to make better ones. As with all texts in this genre, Sway [http://www.swaybook.com/]‘s strength lies in the examples used. The reasons why practically the world’s most experienced pilot caused

Rolf Dobelli 2013 The Art Of Thinking Clearly

I picked up this book because I’d loved his earlier eleven page essay. It implores those of us that wish to achieve to completely “avoid news”. As someone guilty of watching far too much rolling tv current affairs, he pushed at a stubbornly hinged, but nonetheless naggingly ajar, door.