reviews

[http://www.mikesouthon.com/] I was really hoping to like this book. Written by Englishmen for someone new to sales, extoling simplicity from the title. Yet I was frustrated. At fifteen quid for 150 pages I was expecting more. I can’t help thinking the intended audience would be frozen

[https://salespodder.com/content/images/wordpress/2014/03/coldcallingforchickenscover.jpg] The chicken of the title is you. That is, if you shudder at the thought of cold calling. The author believes in paradoxical thinking. Openly embrace being that chicken and you’ll turn into a winner. A similar dichotomy also

[https://salespodder.com/content/images/wordpress/2014/03/guerrillatelesellingcover.jpg] Offshoot of an established series labelled with the guerrilla brand, this book claims it’s not designed to teach you to sell, but fine-tune how you do already for successful teleselling. A contradiction surely coming… I was immediately put off

[https://salespodder.com/content/images/wordpress/2014/01/wolfofwallst-whiteboard1-400x192.jpg] Oscar nominated The Wolf Of Wall Street. Not only is it at least 45 minutes too long (which could easily be cut from the movie with sensible editing) but it is also shamefully light on the “cautionary” and “redemption” angles

> Sound Fair Enough? That was one potential title for this blog. It’s from the Leonardo DiCaprio starring, Martin Scorsese directed, movie, The Wolf Of Wall Street. It follows a whitecollar criminal, imprisoned for his stockbroking illegalities. And this phrase appears his preferred closing line. Twenty minutes in, we

[https://salespodder.com/content/images/wordpress/2014/01/wolfofwallst-sell-me-this-pen-nzl.jpg] The first of a trio of posts triggered by this film, up for gongs at this weekend’s Oscars. It features a pair of scenes where DiCaprio’s character demands, “sell me this pen”. The end sequence finds a trio

An unusual book review now. I guess it loosely comes from the genre known as ‘inbound marketing’. Whoa! I can hear your screams. What is a salesy guy doing reading Marketing? Is it a case of ‘know thine enemy’ you ask? Am I getting into bed with the devil? Well.

The often entertaining Maggs On Media recently interviewed a Joburg based adland big cheese. Reg Lascaris started his own agency as the ‘schmoozer’ alongside his creative partner without an office. All they had was his bright yellow Toyota Corolla. They told clients it was their ‘mobile pitch unit’ and let

[/content/images/wordpress/2013/10/future-publishing-best-50-books-mag-cover.jpg] Well, no. But according to a glossy [http://www.amazon.com/Best-Business-Books-Future-Series/dp/B00EA7YYZG] I read, published this year, these are their ten must-reads for any aspiring superseller; 1. Secrets of closing the sale Zig Ziglar 2. The perfect pitch Jon Steel 3.