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reviews

A collection of 166 issues

Mobile MBA Book On Selling

This is incredible. There I was, browsing business offerings at a fairly large airside bookstore. And this cover caught my eye. Must be the black. [http://www.ftpress.com/store/product.aspx?isbn=0273750216] There are, so the author surmises, key tricks of the trade. In their own words, “112

The Power Of Habit

The Tom Sullivan show on Fox Business introduced me to Charles Duhigg [http://charlesduhigg.com/]. Promoting new book The Power Of Habit, his interview was a good one. He kicked off with this attention-grabber: > 45% of daily behaviours are not decisions, but habits That’s our brain trying to make

Metaphorically Selling

[http://www.annemiller.com/Metaphorically_selling_anne_miller.asp] I’ve listened [http://www.recognizedexpert.com/expert/f2/anne-miller-metaphorically-selling-25/] to American Anne Miller discuss her book [http://www.amazon.com/Metaphorically-Selling-Anne-Miller/dp/0976279401] and read her blogs [http://www.annemiller.com/Blog/default.asp]. Having done so, I’m surprised

Check Solution Belief

[http://www.inc.com/sales] Small business information for the entrepreneur. That’s how America’s Inc. pitches itself. They have a section devoted to sales [http://www.inc.com/sales]. Unfortunately, it leans towards the kind of vagueisms that the rest of its articles steadfastly avoid. Rather than hear

Simon Sinek The Golden Circle

[http://www.startwithwhy.com/] There’s a scale you could draw, along which you can plot techniques for selling new products. At one pole, you have those ideas unique to selling a new product. The kinds of thinking that could only be applied to this specific pursuit. At the other,

Presentation Zen

For the purpose of completism, here’s what I consider an excellent thinker on presentation slide construction. The above hour is well worth a view for any level of presenter. On his blog he offers a list of his main tips [http://www.garrreynolds.com/Presentation/slides.html] when crafting

Chief Contrarian

I was reminded of the Candle Problem when blogging on Marshmallow Selling [http://salespodder.com/marshmallow-selling/] recently. As often happens, the concept appeared to me from another source soon after. In Management Today, I read an insightfulheadline [http://www.managementtoday.co.uk/features/1055772/dont-believe-it-financial-incentives-boost-performance/] ; > Don’t you believe it:

Making Your Presentation Stick Chip & Dan Heath

An addendum to their magical 2007 storytelling roadmap Made To Stick, this October 2008 [http://www.scribd.com/doc/11596382/making-presentations-that-stick] four page pdf offers a couple of extra pointers for anyone trying to create a prizewinner presentation. It’s well worth the read. If you’ve not read their

Who Moved My Cheese?

[http://www.redtreeleadership.com] It is perhaps a cheekiest paradox. A pamphlet that extols the merits of avoiding crippling over-analysis in the face of constraining adversity and imminent doom, is possibly the most over-analysed booklet of the pop-biz canon. Since publication in 1998, according to its wikipedia [http://en.wikipedia.

So You Think You Can Sell (Video Arts)

Comedian John Cleese made plenty of videos in the Eighties with his business training company, Video Arts. One such feature came in 1985, So You Think You Can Sell. The accompanying script which I recently re-discovered is light on earth shattering insight, choosing instead to offer entry-level guidance. Here’s