Topic

sport & selling

A collection of 374 issues

World Champion Cricket Values

> “Our values as a team include the words ‘courage’, ‘respect’, and ‘unity’, symbolising the three lions on our cap, and taking that cap forward across all three formats and all squads.” So explained (short-form) England Cricket Captain Eoin Morgan. Alongside colleague (& Test skipper) Joe Root at the Shangri-La Hotel, away

The Adidas Trap-Check Your Pitch Does Not Echo An Ordinary Figurative Mark

A long-running retail intellectual property dispute made headlines this week. A brand that long ago (including with their 80s Patrick football boots) used two stripes as their branding, objected to Adidas trying to expand the scope of their three-striped design overlay. The ruling found against [https://news.sky.com/story/

Assessing Team Player Performance The F1 Raw Pace Way

[https://www.telegraph.co.uk/formula-1/2019/05/14/ranking-f1-teams-five-rounds-gap-mercedes-ferrari-large/] In the Spring of 2019, Formula One motor racing showed the surprise of Mercedes domination over the expected yet unmaterialised Ferrari challenge. (Viewers switch off in droves.) I saw this reported upon with the ten teams ranked [https://www.telegraph.

Your McLaren Forgotten Indy Car Steering Wheel Question

What a chastening time for the once global-leading World Championship winning engineers that are the McLaren Formula One team. Especially in the week their legendary 1984 title winner Niki Lauda died. The sporting press [https://www.apnews.com/a8653967a9714ac7a9a3ba576f712fff] has been all over their failure [https://www.whichcar.com.au/

Can You Pounce When They Switch Off?

Liverpool Tottenham. An upcoming Champions League final full of pulsating promise. Both teams turned their semis implausibly around from three-nil down. The pair showed giant reserves of character and defiantly stuck to their attacking – never give up – mentality. Attack being the best form of defence for each philosophy, although they

Never Give Up Liverpool Champions League Slide

I don’t even support them. But seismic football is always a pleasure from wherever it hails. The Merseyside Miracle [https://www.independent.co.uk/sport/football/european/liverpool-barcelona-divock-origi-georginio-wijnaldum-goals-champions-league-final-result-latest-a8903876.html] . English news headlines after the truly astonishing defeat of Barcelona by Liverpool in the 2019 Champions League semi. Somehow achieving

Are You Rewarding Merit?

Aussie coach Eddie Jones overseeing England’s pursuit of this Autumn’s Rugby World Cup is a one-man soundbite tutorial. His latest selling steer comes from the vexed issue of the mooted annual global nations championship with a league winner from a November playoff, forged from a ‘rebalancing’ of the

Top Argentine Coach Astonishes With Underhand Powerpoint Admission

Yes, I do love it when a powerpoint presentation makes global headlines. Marcelo Bielsa [https://en.wikipedia.org/wiki/Marcelo_Bielsa] is in the highest tier of football coaches. He’s managed his native Argentina international team. A top job. As well as neighbours Chile. At club level he is

Sales Plyometrics

In the decade or so since hanging up my beloved sporting boots I’ve seen several fitness fads glow and fade. Military pre-dawn bootcamps, H-I-T, pilates, zumba, even (the surely cheating) slendertone belts. Now I discover the latest; plyometrics [https://en.wikipedia.org/wiki/Plyometrics]. Known as plyos to its

Details To Put Your Cherries On Top

Yes yes, the strive to be the best you can be is a well trodden mantra these days. From Sir Clive Woodward [http://salespodder.com/?s=Woodward]‘s rugby driven one-percent improvements, through Sir Dave Brailsford [http://salespodder.com/?s=Brailsford]‘s seismic cycling marginal gains to an overall acceptance