sport & selling

Has there been a more one-sided Ashes day’s play in living memory? Not one single observer seems to think so. England’s dominance over woeful Australia was as superior as it was surprising. With the Perth hammering metered out by the hosts, you’d have though momentum was all

With the Ashes Down Under starting with such an enthralling First Test, I’m reminded to talk cricket. In fact, there are two types of sport aren’t there? American sports, and the proper ones that everyone else plays. Firmly in the latter category for me is indeed the wonder

Extreme athlete (and fantastic eco-warrior)Braam Malherbe [www.braammalherbe.com] recently ran 4,218km along the Great Wall of China. It took 98 days, at an average of 43km a day. It was the latest in a long list of fund-raising efforts and climate and inequality awareness projects. Also apparently

A documentary crew filmed the year preceding Delhi’s Commonwealth Games for its 16 year old gold medal diver, Tom Daley. Despite being more about the inter-personal dynamic between father and son, there was one juicy selling moment. It came from British Diving’s Performance Director, the highly qualified [http:

Reacting to an abysmal World Cup, the BBC wasted our licence fee with Gary Lineker’s pitiful Can England Win The Next World Cup [http://news.bbc.co.uk/sport1/hi/football/9051737.stm]. Whoever told the presenter he makes an investigative journalist needs to be shot. Lacking coherent argument,

The Ryder Cup is terrific. It’s such a shame that in keeping with the worldwide sporting malaise, its administrators leave the interest of the paying spectator in tatters. Still, after a rejigged intinerary, The Europe team were behind. Their coach, Colin Montgomerie, felt that his golfers were flat and

The allure of snooker seems on the rise. Although nowhere near its Eighties heyday, the current World Open is gathering plenty of comment. The quickfire first to three frames format of the early rounds apparently puts a lot of pressure on shots to which such force would not normally apply.

Spurs boss Harry Redknapp enjoyed the bonhomie of a Football Focus interview today which chose to major on his England and Champions League aspirations rather than dodgy transfer dealings. With a nod to his reputation for astute man-management, when asked how he gets the most out of players he answered

Andy Murray rose to world number two during two-and-a-half year guidance alongside coach Miles Maclagan. After an outwardly amicable going of their separate ways, the tennis coach gave a Sky tv interview in the glow of Murray beating both Nadal and Federer to claim the 2010 Toronto Masters title. He