The Deathly No-Brainer

I was reminded today of the technique attributed to John Lennon.  He apparently thought some of the best inspiration for lines and songs came from random people on TV, so took to having a notepad permanently by his side as he watched the box.

Flicking through a S African mag I saw a double-page ad for a gym.  It featured two cartoon characters; one a doctor, the other a male, overweight patient in a state of semi-undress.  The strapline was:

“What fits your busy schedule better, exercising one hour a day or being dead 24 hours a day?”

What a belter!  This framing would work wonders for anyone bugging the hell out of me, resisting change for some petty, irrelevant, inconsequential reason.  I know I can adapt this to all sorts of sales situations, and must start to right away.

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