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Lights Camera Crunch

pic.twitter.com/r4FgiVy2Nj — Stdepo (@stvideoyedek) May 17, 2024 Who knows the provenance of this 45sec gem. It feels like parody. Which would give #crunchism kudos to any guerrilla marketing viral memesters at Crunch Fitness. Even though those reactions do look genuine, how does Ryan switch his cam on with

Mixed Message Arts

I got to watch the biggest boxing bout this century. The first for the 'undisputed' World Heavyweight crown since '99. Gypsy King against The Cat. And quite the fight it was. First two rounds to the nippy Ukrainian. Then a row of four, maybe five, to the giant Englishman. From

No Excuse Know Your Pledges

Yesterday I drew sales inspo from the latest pitch to British voters. From the government-in-waiting. To give further flavour of the reaction from sofas across the land, even in unreleased draft, there's always the reliably piercing cartoonist, Matt; MATT: This weeks Unseen Cartoon, on Labour's very forgettable six pledges.... Even

First Steps For Change

These are @Keir_Starmer’s first steps for change 👇 — The Labour Party (@UKLabour) May 16, 2024 Oh dear. Out of the frying pan, yet shortly into the fire. Can we note anything from the framing of prospective government policy to entice that cross in our box come voting day? With

The Mirage of Stability

I hate hearing pleas for stability by those running companies. Perhaps even worse, are those vying for our votes who claim they aim to bring such vaunted calm to our lives. I cannot think of anything worse for humanity. Nor your personal place within. It is a construct so beloved

We Need To Find The Owners

I recently came across the Sales language of a construction player. I noted much of it stemmed from engineering terms. Every sector brings their own slant to selling argot. The title of this post above seemed perhaps their key tenet. There's long been labels for the main person you need

Whilst Sales Productivity Isn't Quite Everything...

"Productivity isn’t everything, but in the long-run it is almost everything." Nobel-prize winning economist Paul Krugman Given my recent, latest productivity related wail, I was astonished, ashamed even yet hardly surprised, to learn (via London's Telegraph Matthew Lynn) that UK public sector workers' output continues to crash. The past

Prospect Jigsaw Identification

Seen the tv series phenomenon that is Baby Reindeer? Everyone I know says it's a must-see. Though they both say Episode Four is 'tricky'. I note in its spread, internet sleuths were busy deducing the stalker's name, in real life. Merrily posting who they were convinced to be 'perp'. A

Crushing Apple Fail

I think the ad would work much better if it was reversed. All the objects should be expanding out of the iPad rather than being crushed into it made this edited version in five minutes (thanks iMovie!) pic.twitter.com/TZxzpuYzXu — kepano (@kepano) May 8, 2024 On the face of

Deck Hell

If you need to write it down to remember it, your audience won’t remember it either. https://t.co/JKFoPx6Te2 — Luca Dellanna (@DellAnnaLuca) April 11, 2024 There was I, thinking there's no way this kind of thing happens today in our Solutions space. Any such properly ran '1-hour meeting'