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salespodder

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Plastic Problem Pitching

We’re suffocating our home, and smothering all those with whom we share it. Susie Cagle duly illustrates [https://www.theguardian.com/us-news/2019/jun/23/all-the-plastic-ever-made-study-comic] the plastic produced predicament. Here’s a selection of her drawings with Sales presenting links. The first (above) is a stacked bar in

Polka Dot Dress SalesJack

I often find a cheeky remix-ripe design-leaning newsjack sales slide irresistible. Somehow, my feeds this weekend felt flooded with a ladies’ polka dot dress [https://www.zara.com/uk/en/printed-dress-p04886058.html?v1=14694309&v2=1143013] from Euro-giant Zara. At forty quid, quite the must-have Summer item it seems.

Trial Shift Objection Handle

> What is this, a trial shift at Nandos? I can hear that said in meeting rooms throughout the land following the shocking revelations that retail, mainly food serving, operations are getting in teens only to discard them within hours for their next “costless” worker on the false promise of

Humanist Approach To Buying Belief

[https://humanism.org.uk/] Which circle would you click? In selling as in life, beware broaching politics or religion. Even as the majority of people living today appear to have moved on far from organised “faith”, I learn of movements that try speeding up this direction. One such UK outfit

T-Shirt Slogan

Here’s an entertaining little session I ran the other day. A company sought to quicker shift a stalled new product. The thinking could equally apply to other scenarios. Such as when a new broom takes over and seeks to establish an amended direction. I flashed up on the big

AI Copywriter Graphics

Email subject lines can cause Gordian contortions throughout my cortex. But fear not, AI is about to be at hand. Yikes or yay? I was alerted [https://www.bbc.co.uk/news/business-47944276] to this upcoming tsunami of algorithm produced text via examples of computer generated ad straplines. And some

Extra Revenue Per Square Foot Office Designer Metric

> “Undoubtedly, when we go and experience people moving into a new office they walk around going ‘wow, this is so cool, is this actually where I can work?’ If you want something categoric, we recently did a job. A legal firm. They moved out of an office where they

Don't Let Your Imagery Falter

We’re all Greenies now. This month sees one of the foreboders release their latest treatise on our impending doom. Plenty of good pitching to learn from. The phrase “bleach away” prominent too. Synonymous with negative impact of corporate inertians as well as carbon addicted governments. Bill McKibben [https://salespodder.

Who Rehearses Leaving A Message

I made a call across time zones. Deep into night-time where I was. The intended recipient unavailable. Their encouragement to leave a voice message kicked in. I duly spoke. When finished, I noticed first that the entire dial had taken less than sixty seconds. Then it quickly hit me. I

If It Can Happen to Boeing

I cry inside (and sometimes out) when I hear the following uttered by supposed sales leaders. “We know our sales process” (they probably don’t) “We know our ideal customer profile” (they very likely don’t really) “We fully test our new products” … they absolutely do not. Alright, so you