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Selling Colombia Japan World Cup Football Group Game

The football World Cup in full swing, I frustratingly caught a national English radio broadcast the day after our Three Lions had beaten Tunisia in the first group game. The show’s penultimate set piece saw a 2010 squad member urged by the ex-pro host to leave an impression on

What's Your Industry's 3.2 Years?

[https://www.raconteur.net/business/agencies-creativity-data] In a sparkly reception the other day I thumbed through a report on The Future CMO. Certainly not my usual reading matter. Advertising heavy, with piece after piece on the maze of social media paths, one article [https://www.raconteur.net/business/agencies-creativity-data] did

Football World Cup Sweepstake

In offices, pubs, living rooms and all manner of places two people can talk football across the globe, football lovers are pondering what the next month may bring. Among my compatriots, these are the common predictions we test our psychic powers on; > Winners Golden Boot Dark Horse – Surprise Package Boo

Ebook Proven Product Push & Your New Launch

I found out recently about an ebook publisher that sold itself [https://www.thebookseller.com/news/hachette-uk-buys-bookouture-500016] March 2017. In just five years, the startup – by Oliver Rhodes, a previous traditional London publisher’s Marketing exec – shipped an impressive nine million [https://www.publishersweekly.com/pw/by-topic/international/international-book-news/article/

First Victim Of <strike>War</strike> Your New Pitch Is... You

So I was in a fast-growing chain of English Midland-ish coffee shops. The owner was in this particular branch. Being video’d in front of the counter. For on the day in question, a significant – nay, laudable – progression was in motion. No more single-use cups. Now, takeaway drinkers had to

Current Standing Slide Idea From Instagram Stories Emoji Sticker Poll Slider

That title’s quite a mouthful, hey. Yet for any audience familiar with Instagram, you may well be on to the winner of remember-ability with a slide apeing their recently launched new poll feature enhancement. Stories are partly the Zuckmonster’s Snapchat killer attempt. Users can incorporate polling within these

Because They Haven't Got The Imagination

[https://www.bbc.co.uk/programmes/p0687vsh] I simply couldn’t resist blogging this. Super-inventor John Crawshaw Taylor. I’d normally shy away from posting too much caught via the Brexit Bashing Corporation. When they let through a glaring typo like above, I feel a little happier doing so. This

3 Ways Kanye West's Latest Music Cover Art Can Help Your Next Slide Deck Sell

[https://yenerator.com/] I have caught myself talking in the past with salespeople crafting their latest slidedeck about music album cover art. I’m a man who once toiled over an internal powerpoint to make each section follow iconic 80s sleeves. Yet designers of these fleeting pop culture moments display

What's The First Thing You'd Do?

I once heard a new broom at a major car maker describe early chats with their inherited exec team. Each was asked what they’d do to turn things around with a multimillion cash injection due to arrive. Each went on to describe in detail how all of this money

Foot In Door In Face Favours

[https://www.instagram.com/uberfacts/] An instagram account with 1.5m followers. A day after this posting, over 21k Likes and 165 commentors had already enjoyed this ‘extremely good’ nugget. I knew this as the Ben Franklin Effect [https://en.wikipedia.org/wiki/Ben_Franklin_effect]. The famed honorary Brummie