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Let US Election Big Data Psychographics Win You Business

Channel 4 News [http://www.channel4.com/news/] sent sleeves-up terrier Michael Crick to investigate US Presidential election “ground game”. He mined intel from the Democrat side. Jim Messina managed Obama’s data teams. From 2008 to re-election in 2012 it’s crew grew from 12 to 165. At which

Holland Code Prospect Personalities Profiling

[https://en.wikipedia.org/wiki/Holland_Codes] Wikipedia today lists around thri-dozen different tests that purport to uncover personality traits and types. Holland Codes are ones that supposedly tell you what career you ought [http://www.telegraph.co.uk/work-salary/news/bored-at-work-this-personality-test-could-tell-you-what-you-ough/] be in. Its RIASEC framework breaks down as;

Should Banned School Language Be Sales Speak

I recently saw again [https://www.theguardian.com/books/2016/oct/23/slang-changing-face-of-cool-vulgar-tongues-max-decharne] this pic that sped around the web three years ago when a London school created “formal language areas” -------------------------------------------------------------------------------- This final offence of YEAH in particular reminds me of something I read over twenty years ago. Tom

Land & Expand from Valley of Death to Sunny Uplands

Management Consultants. Ew. This past week BBC aired a “documentary” on their avaricious, venomous “profits from austerity” advising the UK public sector. After mentioning outrageous big ticket procurement fails – such as the much-delayed aircraft carrier pair cited as maybe costing almost four-times the original 2008 budget of £3.6bn – the

The Way Midnight Man Became Thriller And Your Hit Pitch

In the UK there was plenty of coverage about the recent passing of a Grimsby fish filleter. Including, we learnt, that he hated that particular tabloid label. Keyboardist Rod Temperton went straight from writing mid-70s britfunk to crafting Michael Jackson’s most loved work. Producer Quincy Jones recalls first deciding

Seller Meets Buyer Solution Meets Problem Urgent Meets Now

Chinese-born Yang Liu [http://www.yangliudesign.com/] has lived in Germany since age 14. Her comparison pictograms sped round the web this year. A trio of coffee table books sprung from the trope of looking at how the same thing is viewed from opposing poles. Her first collection grew from

3/14 Psychological Tricks That Could Help You Sell More

Yes. Alright. I fell for clickbait. 14 psychological tricks [http://uk.businessinsider.com/psychological-tricks-to-influence-people-2016-10] to get people to do what you want. My weakness callously exploited by a webfarm buzzfeeder. Enjoyment in the classroom of the likes of Richard Wiseman and Robert Cialdini meant I couldn’t help myself. Yet.

Pitch How Film Composer Makes Maximum Impact

Silent film pianist and visiting professor at the Royal College of MusicNeil Brand [http://www.neilbrand.com/]plays intriguing sales chords. After tinkling a semi-stock phrase proving his mettle on-the-spot to evoke the iconic scene ‘the realisation that the person in front of you is the person with whom you’

Vi Coactus

Posts from this Summer of 2016 might as well have been subtagged politics & selling. So tumultuous the global election landscape. Yet so comforting that democracy is the only viable path. We learned that one political party leader, having won the vote for that office, was never fully crowned. The

Facing An October Surprise Dealbreaker

Donald Trump, Hillary Clinton. Many wail that these pair are the most unloved and inept American presidential candidates ever to run. Wherever you sit with their attributes, one thing stands out from their electioneering. Campaigns can spiral out of control when someone throws in a credibility grenade. For Sillary it