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Declutter Your Sales Writing With Central Bank Gobbledygook Filter

Central bankers. Not a species deserving esteem aplenty. Just like their commercial bankster compadres. Yet this past week one of them has railed against over-complex [https://bankunderground.co.uk/2016/10/04/a-cat-a-hat-and-a-simple-measure-of-gobbledygook-how-readable-is-your-writing/] language. Not only does he call it out as unnecessary, he correctly labels it as mostly unreadable.

The Eden Future Truth Sin

Here’s most of a story from today’s London Times print edition. Although its veracity could be fuzzy – in the sense of a fisherman’s tale – it certainly has an eye-popping Sales angle. Fifty-six million of them, even. Let me say this from the off. Cheating is not winning.

Give Your Patch A Funkapolitan Twist

Boris. How few people are recognised worldwide by their forename mononym alone. From most privileged of educations to indefferent journalistic par excellence to London Mayor to (one such) figurehead of Brexit to the Foreign face of his country. As he shuffles his prosperous frame onto the cushion of his freshly

When You Gonna Call Your Mummy?

I sat next to a table in a café recently where a Sales interview was underway. It was a chastening experience. Carbon emissions seemed central to their product. Whether that be in corporate credit trading or consumer greenery was beyond my earshot. What I did hear though was an example

Gaining Possession Of The Argument

Yes, I found myself strangely engaged by a live feed of 2016’s first American Presidential Debate. I thought it was pretty tight. Until I was astonished by that flippant remark; “that makes me smart”. In an instant us normals paying our income tax rendered dumb. Still, later I enjoyed

Don't Pitch Like Tracey Ullman's App Guy

[bbc.in/1PDGTZ4] > “Go around the lead, love. Go round, I’m on 9% here. Go round.” Oh dear. “Welcome to Disruptasaur”. The office of The App Guy, “the CEO, founder and creativity samurai”. It’s in his local coffee shop. There all day. He likes to switch to

3 Sales Tips From Reflections Of Interview Lion

So this week the memoirs of an interviewer were serialised. No ordinary journalist, the man concerned held the crown for most rabid interrogator of politicians in the UK for a fair old while. I was a huge fan of his work in his prime. The nightly show he fronted was

Web Juggernaut Likes Nineties' Slides - Can We?

[http://www.dailymail.co.uk/news/article-3799830/Damning-verdict-Project-Fear-Government-experts-say-dire-predictions-failed-emerge-economy-strong.html] I feel transported back to the craziness of the original dotcom bubble. When countless hours – and way too much cash – got wasted on ‘fixing’ a millennium bug that would never have bitten. A time when the upcoming €uro single currency would

Lovely Sales Deals With Psychedelic Recipe

[https://www.theguardian.com/society/2016/sep/16/mdma-ptsd-therapy-trauma-maps-medical-study] The properties of illicit drugs are being harnessed for medicinal repair. I noted this reading the above broadsheet magazine supplement piece. In this specific case, eliminating PTSD. The chemistry CEO profile pic caption boils things down to a straightforward recipe. >

On Top Of Those Dastardly Dynamic Effects?

I often ridicule forecasters. From the economic to pollsters to weather. I cannot believe the amazing pay they shuffle into their ever-deepening pockets. This week it’s the turn of the OECD to face the UK media ire. And quite right too. I’ll hold my hand up. I’ve