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Don't Make Launch Mistakes Of Smartphone VP

Friday 11 March. Huge national radio audience. VP Europe, Rory O’Neill gets three minutes of precious airtime to plug the new Samsung S7 smartphone. Alright, I feel compelled to state upfront. It was a poor performance. Substandard. One certainly not befitting someone of such lofty rank and remuneration. Especially

Match Your Supposed Buying Partner's Desire

The things that creep into your feed… How to say ‘yes!’ to sex [http://www.theguardian.com/commentisfree/2016/mar/04/how-to-say-yes-to-sex-and-not-just-ok-only-if-you-shut-up-about-it] seemed a cheap shot. Yet I couldn’t help mull how the want-it-now-now-now salesperson and the million-other-things-on-my-plate buyer ever get it together. The original Aussie writing title perhaps

Where Do You Put Your Price List Titles?

Waterkant. Fairly central Cape Town. One of the many over-styled new eateries there. Yet a real-life example to flow the juices of menu engineers. On occasion I blog on the crossover between food retailing and b2b solution price lists. Here’s another idea. This place had a menu without headings

The Simple Surfing Switch Which If Subconscious Boosts Your Selling

[http://www.telegraph.co.uk/technology/2016/03/07/how-accidental-entrepreneurs-can-change-the-world/] from The Telegraph (London) news site – highlighted line my addition -------------------------------------------------------------------------------- I could hardly believe this when I read it. Compelled to comment. B-school prof Adam Grant reckons it’s because most people accept the default browsers. Made the effort

How To Sell Ideas Like The Stars Of TV's Billions

Considering selling is a core tenet of hedge trading, there’s remarkably little of it on show in this latest telly bingefest. Half-way through Season One, I see political machinations, persuasion ranging from the heartfelt to the ruthless and countless blindsiding one-upmanships, yes. Sales? Not so. Still, the three main

MWC Slide Mobility Slowed

Last week’s Mobile World Congress (Mobile is Everything [https://www.mobileworldcongress.com/]) gained its now customary wide media coverage. Although this time a little dimmed, as it strangely clashed with a big Social Media Week shindig (Reimagining Human Connectivity [http://socialmediaweek.org/newyork/]) from New York. So I eagerly

Be Better Than Rating Agency One In Three

1 in 3. A ratio with lots of Sales significance. When I first began selling, the winners in the team drummed into me that the minimum success expected is sign-up one in three bids you chase. Superstars do better still. On business telly this week I caught a European VP

Get Considered The Way Kate Winslet Landed Oscar Role

Danny Boyle’s Steve Jobs. Not a great flick, but does look slick. Kate Winslet enjoyed award season. Her turn as Apple’s Marketing chief was both Golden Globe and BAFTA winner. Oscar-nominated too. If you’re feeling ballsy, or simply like trying something new a few times, then how

Can Your Persistence Beat 200/1 Odds?

A misfiring water pitch tapped me onto Adam Shaw’s blog the other day. Specifically his recounting of the incredible story of Jack Andraka [https://adamshawbiz.com/2015/11/03/saving-lives/]. Here’s a teenager that, driven by the loss of a loved one, invented an early spot for the

Facebook's Defining Hire Question And Your Sales Career

Facebook broke the internet again this week. Rather than by a cat snap, it was from areveal [http://www.businessinsider.com/facebooks-favorite-job-interview-question-2016-2] of their “global head of recruiting”. Her candour shared their key interview question, now unsurprisingly widely re-reported; > “On your very best day at work — the day you