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How To Break Out Of Your Echo Chamber

[https://salespodder.com/content/images/wordpress/2015/04/ge2015echochamber.jpg] So with the UK’s #ge2015 I learn there’s a myth busted about social media winning elections. In fact, a nuance is observed. Social media does not change views. Rather, it reinforces those already held. The image above I

If You Ever Doubt Why Competition Is Good For You...

From market stall trader to multimillionaire. Every salesperson loves this kind of tale. Here’s a five-minute clip of just this. With Steve Smith. He went from the most mundane of markets, in (cradle of industry) Black Country Bilston, to ‘inventing’ an entire branch of retailing. One cheap price the

Don't Get Tarnished With UK Pollster Ignominy

[https://salespodder.com/content/images/wordpress/2015/05/tory-lead-error-brightened-400x220.jpg] Calamitous. Crashing towards the criminal. As the BBC Newsnight graphic above so ably shows, the UK polling industry stock is in tatters. The lack of apparent humility from industry “leaders” is astonishing. Take Peter Kellner (somehow head of a polling

Charles Handy Talks Second Curve

I enjoyed hearing this famed octogenarian business guru indulge in a spot of PR ahead of his latest book. (BBC World Serviceprogramme stream [http://www.bbc.co.uk/programmes/p02n93d7] or podcast download [http://downloads.bbc.co.uk/podcasts/radio/worldbiz/worldbiz_20150409-1157a.mp3] ) The Harvard Business Review no less

5 Lessons For Your Next Proposal Layout From UK Party General Election 2015 Manifesto Designs

[https://salespodder.com/content/images/wordpress/2015/04/libdem-manifestoart.jpg] The UK’s marathon election campaign is over. We’re not used to six-week slogs here. I thought I’d look at each national party’s published sales doc; their manifesto. I was surprised at the general level of inattention

Dealing With Your Deal Wobble Day

Wobble Thursday. As a psephology hobbyist in my early voting age, this concept intrigued me. During the 80s, it was coined by the incumbent Conservatives of Iron Lady Maggie. From the 1987 campaign I recall, by the (unelected) Trade minister, David Young. His stock so high, Mrs T once remarked,

Stay In The Now

[https://salespodder.com/content/images/wordpress/2015/05/snooker-closeup.jpg] Snooker. The ultimate cue game. Any year I’m in a country where the World Championship can be seen on-screen, I always get hooked. This year the standard has been electric. I was happy to hear one finalist adapt the

Are You Encouraging Your 2 Million Swing?

FUD. One acronym drummed into me way back during my Sales induction. Fear Uncertainty Doubt was promoted as the winning angle of the IBM salesforce. Widely considered the technology selling benchmark a quarter-century ago. The legend had it that they won so many deals in part because they managed to

Don't Dampen Your Prospect's Spirits

[https://salespodder.com/content/images/wordpress/2015/04/Barca-noucamp.jpg] Barça taking a corner at their enormous Camp Nou home ground. A wonderful experience. Yet one with a sour taste left in the mouth. Before the game I was struck by the ease of getting into the stadium. In stark

What's In Your Essential Tool Pouch?

[https://salespodder.com/content/images/wordpress/2015/04/Barca-barmanpouch.jpg] 25-year old Argentinian Juan is a bit of a case. At the time, playing up bartending at an El Born crepes and cocktail place. Before his latest shift, he popped into Neuve 9, round the corner where I was at