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Quick Magazine Cover Mock-Up Workshop

My presentation post yesterday inspired by Time Magazine’s latest ‘person of the year’ image reminded me of a documentary I saw recently following upmarket London glossy Tatler. Journalist desk spaces abound with mock-up magazine covers. I chuckled at one that was simply a red page, and under the title

Lever Time Magazine Person Of The Year Covers Impact

[http://time.com/time-person-of-the-year-ebola-fighters-choice/] Time Magazine always garner much publicity around their Person of the Year. And 2014 is no exception. Their choice of everyone that provides aid in the current West African Ebola zone also allows me a quick non-instagrammed presentation post. What struck me about their choice of

From Buffaloes To Leopards

I’ve blogged before on the usefulness of animal analogies (including from a sporting [https://salespodder.com/beavers-foxes-dolphins-owls/]source and philosophically [https://salespodder.com/animal-quote-bandit/]speaking) to evoke the desired traits a winning salesperson must embrace. I recently heard a business owner lament that their staff were being slow, clunky

Respect The Beeps Like F1 World Champ

Formula One motor racing. Many people’s idea of legitimised paint dry watching. Yet on the rare occasion there’s an incident-packed grand prix it can be riveting. The broadcast snippets of radio chatter between pit and driver can be entertaining. This year my ears pricked at the apparent stubbornness

Anti-Spam Professor Chart Choice

[https://salespodder.com/content/images/wordpress/2014/12/petervamplew-remove-fig1-lined.jpg] Peter Vamplew is a Professor with a cause. Exasperated by ever lowering standards of published articles at the hands of “predatory” automated journals – both boosting undeserving author credentials via payment and bombarding him with spam – he ran an experiment [http:

3 Process Tips From House Selling Guru

[/content/images/wordpress/2014/11/sarahbeny-howtosellyourhouse-process-crop.png] Sarah Beeny [http://www.sarahbeeny.com/], heroine of middle England mothers. Many fine achievements indeed. I wonder how she gets on with Kirstie Allsopp? So I absent-mindedly caught an episode in her latest tv series How To Sell Your Home. Here she appears

Let Your Charts Use The Power Of Reciprocals

[/content/images/wordpress/2014/11/itn-boardroomdiversity-ethnicity-reciprocals-400w.png] I’ve been asked to expand on one of my recent instagram posts. Triggered by itv news graphics of a Joel Hills report [http://www.itv.com/news/update/2014-11-17/businesswoman-calls-for-more-diversity-in-boardrooms/] on the composition of Britain’s Boardrooms. They provide a lovely alternative

Humpty Dumpty Strategy

[http://en.wikipedia.org/wiki/Humpty_Dumpty] It can be remarkable the Sales wisdom you glean from Newsnight political anorak-ing. No sooner inspired by Japanese Knotweed strategies [http://salespodder.com/japanese-knotweed-strategy/], the heated Euro-debate (even the Pope thinks the eurocrats should be shot) conjured the tasty morsel of a Humpty

Don't Let Premiumisation Of Milk Rain On Your Parade

Coca-Cola have got a panning this past week. I remember their pr disaster in England when they tried to sell re-packaged tap water. Now they’re trying the same with milk. Mistakes abound around this launch. Let’s first take their omnipresent phrase on this; > “the premiumisation of milk”

Telephone Selling For Dummies 2008 Dirk Zeller

[http://www.dummies.com/how-to/content/telephone-sales-for-dummies-cheat-sheet.html] Is it too lazy a review to state the obvious? Namely, that you will become the dummy if you follow this book as best-practice text… First off, it suffers the self-same fundamental problem that virtually all such instructionals on this topic share.