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Are You Selling Gold For The Price Of Silver?

During watching a programme on an English telly catch-up service I came across this ad. I couldn’t help be struck by the store manager’s sigh. > We’re selling gold for the price of silver He’s clearly a bit miffed that so much fine oak furniture was

When Your Audience Are More Likely To Embrace A Key Number

[https://salespodder.com/content/images/wordpress/2014/05/embrace-2014-album-cover.jpg] This is the artwork from a new album I’ve recently listened to a few times. The swirling influences from Joy Division meets 80s goth meets 70s pub rock of the band, Embrace [http://en.wikipedia.org/wiki/Embrace_(English_

Can You Take From TV Product Launch Experience?

We can indeed occasionally learn from our retail brethren. Over the weekend I caught insight from one of those barmily successful shifter’s of home-based products. The kind that blanket telly shopping. John Mills [http://www.jmldirect.com/] began in England in the mid-80s with items that he sold from

Are You Suffering Democratic Deficit Within Your Customers?

With the latest round of European elections this week, I’ve picked up a lot of airtime on this issue. Voters are apparently massively disengaged from the Euro parliament. To the extent that less than ten percent of people can name an MEP that represents them. This is hardly surprising.

Make A Sentence Stand Out

[https://salespodder.com/content/images/wordpress/2014/05/text-block-alt-hires.png] For all the need to limit text in your slides, there’s plenty of times when you simply have to throw a bunch of words onto the screen. Where it’s a memorable quote, there are ways of doing so

Using The Tell-Show-Tell Demo Formula Evolution?

I tagged this ‘presentations’, but really it’s about a specific niche here; demonstrations. The first decade of my career heavily involved the demo-ing of software. From what’s now called ERP, right through to data warehousing-business intelligence wizardry. Then came the Millennial dotcom boom, it was all about on-demand

3 New Product Pitch Lessons From iPlayer Mega Media Initial Sell

As if you need any reminding just how difficult it can be to ‘sell’ a new product. Here’s a story I picked up in the weekend’s press [http://www.theguardian.com/technology/2014/may/11/bbc-feeble-bland-bygone-era-digital-voice-bbc3] . It relates to the trauma getting what is arguably the world’s

Are Your Prospects Eating Palatable Snacks?

I giggled at a piece I read this week. All about gettingpicky toddlers to eat ‘properly’ [http://www.theguardian.com/lifeandstyle/wordofmouth/2014/may/06/fussy-eaters-child-nutritious-diet] . I’ve come across similar ideas before. In my free ebook [http://salespodder.com/free-e-book/] on new product selling I wrote five years ago

What's Your Eurovision Deal Winning Formula?

I do enjoy Eurovision. I have no problem saying that. It’s always been worth a watch. And not just for the house party or drinking game opportunities. Although I fear I may not see tonight’s annual extravaganza [http://www.telegraph.co.uk/culture/tvandradio/eurovision/10062111/Eurovision-2014-30-things-you-need-to-know.html]

A Mint Number When Selling Change

[https://salespodder.com/content/images/wordpress/2014/05/tictac-94pc-dont-change-400x300.jpg] The global tiny minty sweet that is TicTac. Not usually the place you’d expect to find a solution sale nugget. Yet their recent “shake it up” ad signals a knowing distaste for the change averse. Who knows where their