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Are You Benefitting From Your Industry's Tent-Pole Product

Tent-poles are an interesting Sales construct. Most people are familiar with the concept of a Hero Product. Usually a best-seller (whether today or tomorrow) it is also one that really does epitomise what you are about. Brand Management textbooks love talking about their reflected glow. The term didn’t exist

What To Do With An Interviewee That Pressures

“Turn them down.” Not something any sales leadership desperate for more sellers wants to hear. Good salespeople are pushy, right? Well. up to a point… So the other night I enjoyed a couple of cheeky beers with a pal fresh from interviewing a string of salespeople. He had empty seats

Where's Your Prospect Happiness Sourced?

Sometimes you just have to read a tabloid for downtime. I came across an article [http://www.express.co.uk/life-style/life/487824/The-seven-secrets-of-happiness] based on a book self-helpingly entitled Stitch Your Own Silver Linings. Certainly not my normal reading matter of choice. The aspect that did interest me though,

Lies, Damned Lies & Pies

[https://salespodder.com/content/images/wordpress/2014/02/80-20-pies.jpg] Pie charts. A victim of their own success. In true contemporary infographic innovation, I’ve found people respond very well to pie evolution. Above are six ‘pies’. The traditional is top-left. Each one depicts the same data. An 80-20 split.

Pitch Lessons From Wannabe Sweet Treat Magnates

[https://salespodder.com/content/images/wordpress/2014/07/cookstomarket-treats.jpg] Fancy a sneaky sweet treat? Here are a pair of homebakers hoping to grab a shot at the bigtime. For twenty episodes, Cooks To Market moved two new food items out their creator’s kitchen for the first time. They

Predictable Revenue 2011 Aaron Ross Marylou Tyler

[www.predictablerevenue.com/] This is the story of how crm vendor salesforce.com developed their internal sales function. As the subtitle explains; Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com. Whilst I was so glad to read this book, I felt a

Do You Use A Flip Chart Like TV Oxford Professor?

[/content/images/wordpress/2014/07/Lewis-Generation-of-Vipers-Prof-Miranda-Thornton-400x280.jpg] Lewis [http://en.wikipedia.org/wiki/Lewis_(TV_series)]. How lucky we were that Morse changed the telly detective game. So in a sofagrab of downtime I watched the episode Generation of Vipers. The ‘lonely feminist lecturer’ pictured above was its first murder

Do You Train Like A World Champ?

Not normally my sought out event, this year I’m surprisingly into the Commonwealth Games. 17 sports over 11 days and punditry from former stars of their sport gives welcome training insight. I bang on about training with salespeople all the time. Only the very small few seem to care

When Your Forecast Heart Overrules Head

I caught a Daily Telegraph broadsheet journo on a London rolling news sofa at the weekend. Discussing potential global growth, Tom Chivers happened to mention a fascinating ‘fact’; > 80% of economists failed to predict the latest recession even when they were six months into it That’s a line

How To Win Gold The Chris Hoy Way

[https://salespodder.com/content/images/wordpress/2014/07/howtowingold-titles.jpg] On the eve of the Commonwealth Games, six-time cycling Olympic Gold medallist Chris Hoy treated us to a BBC documentary on what he feels makes a world-beater. There’s a barrage of wisdom. From the man himself and an impressive