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It’s Not About Selling Ice To Eskimos

Driving around South Africa I heard an ad for a carmart website. It began by evoking how brilliant a salesperson could be. I think they were trying to say they were as good as when you have the best salesperson at your service. Your car placed with them is as

The Little Used Pricing Trick That Helps Your Proposal Win

Here’s a great reminder I got from The Atlantic mag the other day. Never put solely a single pricing option in your Prop. They use the example of Netfilx testing prices [http://www.theatlantic.com/business/archive/2014/01/the-behavioral-psychology-of-netflixs-plan-to-charge-higher-prices/283367/] for their soaring video streaming services. The summary

Build On Donut CEO Exotic Forecast

[https://salespodder.com/content/images/wordpress/2014/02/quest-dunkin-ceo-interview.jpg] Here’s a Chief Exec I’ve seen interviewed before [http://salespodder.com/donut-boss-fails-to-dunk-it-2/‎]. Nigel Travis is such an underwhelming performer. It truly saddens me. He clearly has a sunny disposition. But if only he would stop being so insular

How To Visualise Like Superbowl Winning Quarterback

Okay, so the Americans focus on some ridiculous sports. I’ve been to both baseball and American football games live. What a waste of time. There’s a reason why proper football, and to a lesser extent rugby, charms the rest of the entire globe. Then again, I’m a

Are You Heralding Your Launch Like Facebook Did?

[https://salespodder.com/content/images/wordpress/2014/02/1stloginpageoffacebook.jpg] Let’s hope not, hey. So it seems Facebook turns ten years old today. As this screengrab whizzes around cyberspace today to record. It’s apparently their first ever logon page. The exception that proves the rule? A quick examination

3 Sales Takeaways from Youtility by Jay Baer

An unusual book review now. I guess it loosely comes from the genre known as ‘inbound marketing’. Whoa! I can hear your screams. What is a salesy guy doing reading Marketing? Is it a case of ‘know thine enemy’ you ask? Am I getting into bed with the devil? Well.

Are You Using The Power Of An Unusual Quote?

[https://salespodder.com/content/images/wordpress/2014/01/Mandela-painting.jpg] South Africa had quite a long period of mourning for Nelson Mandela. The general mood around the place was to celebrate life. I myself blogged on the wealth of his terrific quotes [http://salespodder.com/make-moves-with-mandelas-message/] you could have used

Ten Minutes That Morph Boring Barchart Into Sparkling Recall

[http://blogs.which.co.uk/technology/phones-3/phone-storage-compared-samsung-s4-still-in-last-place/] This week consumer champion Which? Magazine [http://blogs.which.co.uk/technology/phones-3/phone-storage-compared-samsung-s4-still-in-last-place/] uncovered the shocking disparities among smartphone memory. The above pic is at the top of their research piece. It certainly has impact. Clearly, it seems produced by someone

What To Do When Your Product Launch Mirrors Empty Skyscraper Space

[https://salespodder.com/content/images/wordpress/2014/01/Shard-from-London-Br-platform-Nov12.jpg] The Shard is the tallest building in Western Europe. Everyone I knew around the area loved seeing its development. A truly landmark site. It bestrides an enclave of London I’ve long adored. I took this pic one crisp autumnal

Can Your Story Be Told In De Niro's Six Second Vine Time?

This weekend prompted several scribes to praise the impact of Vine. Celebrating its first birthday, the app is all about creating six second videos. Its success spirals ever upwards. Bought by Twitter before it even launched, it already has 40m users, hot on the heels of the 150m on Instagram.