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Can Sweden's Bechdel Cinema Rating Improve Your Qualification?

Here’s an interesting movement [http://www.theguardian.com/world/2013/nov/06/swedish-cinemas-bechdel-test-films-gender-bias] from a Scandinavian film industry. > Now cinemas in Sweden are introducing a new rating to highlight gender bias, or rather the absence of it. To get an A rating, a movie must pass the so-called

You Gotta Show A Map

[https://salespodder.com/content/images/wordpress/2013/11/20131115-124137.jpg] I always smile when I see a Powerpoint slide make international news. How can we forget Michael Jackson’s strikingvials [http://salespodder.com/jackson-trial-slides/]? Or the embarrasingly amateur American Prism [http://salespodder.com/pitiful-prism-powerpoint/] snooping deck? It was terrific to

Can Your Big Bid Take Hold Like Snapchat?

Well, photosharing phenomenon Snapchat may have just turned down a $3bn buyout from Facebook. For a firm derided for buying allied concept Instagram for a mere $1bn, that is serious Zuckerberg cash. Snapchat’s appeal appears primarily in the sharer being able to stipulate how long the pic stays visible,

How Does Your Training Intensity Compare To A Tennis Champ's?

So Monday night I settled in for a must-see tennis final. Djokovic pummelled Nadal to win the prestigious end-of-year play-off crown. With the start held up slightly, telly provided a whole hour of pre-match chat. The always engaging 1976 French Open winner Sue Barker chaired lively discussions with former British

Can You Produce A Compelling One-Page Deal Summary?

[https://salespodder.com/content/images/wordpress/2013/11/heathrowhub-ad-Nov2013.jpg] So, let’s get this straight. Having lived under the Heathrow flight path for many a year – which means practically anywhere even remotely near London’s River Thames – and suffered repeated rude awakenings at 0600 as huge metal tin cans

Does Your Prospect Yearn To Make A Difference?

On a longhaul flight I often enjoy listening to the on-board spoken word offerings. There’s pleasure in unearthing a hidden gem when, inexplicably, there’s no Bruce Willis movie to be found. So I was intrigued to uncover an ‘essay’ by a founder of SAS. A huge software analytics

Another Example of B2B Cold Email Madness

Just like buses. I get no spam for ages then along comes a week when I’m deluged. I blogged [http://salespodder.com/cold-email-shows-why-its-better-to-single-out-one-benefit-at-a-time/] a few days ago about a particularly poor piece of direct marketing via email I got sent. Typical response rates, whether from old snail mail or

Harness The Intrigue Of Dreams In Your Next Regular Presentation

Doing the rounds on telly sofas this week is a “dream psychologist [http://ianwallacedreams.com/]“. I know. Bit crystal-gazey dodgy daytime tv sounding, right? His chat is so beguiling it’s difficult not to get drawn in to his simple assessments of dreams. And detail on what you should about

The Best Time Of Day To Talk To An Evasive Customer Is...?

> buyers are liars A old-time adage of the hardened salesrep. Just imagine what buyers say in turn about sellers. Ouch. In a widely reported survey this week (here’s a brief summary [http://www.popsci.com/article/science/youre-more-likely-cheat-afternoon]) people are more likely to be deceptive as the day

Storytelling Tips From Corporate Vid Producer

Corporate videos have a bad rep. Apparently, they’ve never moved on from their 1980s origins. Cheesy was a word used in a Maggs on Media segment this week. Cheesy music, message, and production values. PR agent Waggener Edstrom’s Head of Broadcast, Nick Lawrence, seems on a mission to