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54m Junk Mailshots Each Day

Consternation among the chattering classes. London broadsheet The Telegraph reveals that on a daily basis, The Royal Mail now delivers 54 million [http://blogs.telegraph.co.uk/news/edwest/100189644/forget-junk-mail-the-real-evil-is-cold-calling/] pieces of junk mail. That’s just about one mailer for each UK citizen, every single day. Who said

Confusassimo

And ad for the latest home coffee machine system. No Hollywood a-listers for this launch. No. Instead, a ‘typical’ cold-caller. Hardly what you’d expect to expose the cutting edge of poor sales-ship. Yet it ably shows what cold callers are up against. The comedy value of being sales-ist is

T2O T2C

Here’s an interesting thread I mentally wove beyond after reading some remarks from a twogger. He was talking about how long it took for a company to finally nail ‘excellent [http://blog.launch.co/blog/t2e-time-to-excellence.html]‘ products. His cybersphere-grabbing headline named-checked Apple. How they took 25 years to

Guardiola's Barca Performance

I recently read a load of PR related to a new book. It’s about how coach Pep Guardiola [http://www.telegraph.co.uk/sport/football/teams/barcelona/9683924/How-Pep-Guardiola-got-the-Barcelona-players-on-his-side-to-halt-teams-decline-into-decadence.html] managed to sculpt the best ever football side from the collapsing ruins of a previous regime. There’s an

Aussie Quote Slides

I’ve blogged on this slant before, and I think it’s worth a quick revisit. The inspiration comes from a presentation zen [http://www.presentationzen.com/presentationzen/2011/08/eye-gaze-and-the-power-of-faces.html] post on how to best utilise quotations in a pres. I was coaching an Australian sales team on

Options Paper

The civil war in Syria has vexed plenty of democratic minds over the past year. BBC political editor Nick Robinson reported [http://www.bbc.co.uk/news/uk-politics-20335345]that UK PM Cameron has decided we are now at the “something must be done stage”. This is because he believes the

Buyers Are Cantankerous

A couple of studies this week highlighted the contrary nature of people. One discovered how demanding you enter into ‘no smoking [http://www.telegraph.co.uk/health/healthnews/9675460/Just-say-no-campaigns-could-have-opposite-effect.html] ‘, was more likely to trigger the urge to light up. Another I overheard dissected on some magazine show, went

Winners Tell Great Stories

Here’s terrific insight from global travelling Newsnight anchor, the talented Gavin Esler. Taken from his experiences interviewing the world’s ruling classes, he’s recently penned a tome about what makes a great leader. His conclusion? They all tell very good stories. His favourite story surrounds the driving force

Buyer's Org Chart

[http://www.guardian.co.uk/news/datablog/2012/nov/13/bbc-structure-visualised-newsnight] Organagrams. Prehistoric thinking that remains remarkably prevalent. Yet it is often a revealing exercise to try and plot out your prospect’s such chart. And I don’t mean simply getting a ‘pal’ clientside to sneak you a copy

Highlight Like Google

Here’s something that sparked off loads of ideas for me the other day. I clicked on ‘compose’ in my gmail, and got this pop-up: [https://salespodder.com/content/images/wordpress/2012/11/google-new-compose-guide-box.jpg] And to the left of it, this also appeared [https://salespodder.com/content/images/wordpress/