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Sales on Easy Mode

Commercial opportunity is currently claimed to narrow. Post-lockdown blues, 'strongmen' sabre rattling, and inflationary supply chain constrictions bite down hard on economic conditions. Not to mention the generational chance spurned for structural reform in the GFC aftermath of 2008 seemingly coming home to roost. Is this the reason

What Is Not The Problem?

The problem is not the problem. The challenge is finding a way to position yourself/rearrange your environment so that the problem vanishes. When you do it right it’s like a magic trick. — Alsek dreams (@alsekdreams) October 5, 2022 Here's 'Twisdom' that might well relate

Greenwashing Fossil Fuelling Slides

🎉Big win against #greenwashing today: HSBC's adverts have been banned for misrepresenting the bank as 'green' - while failing to mention its massive investments in #fossilfuels. What does this mean for HSBC, other banks, and advertisers? #ditchHSBC 1/https://t.co/GCkfMQLc6k — Adfree Cities (@adfreecities) October

What's Now 86'd?

I came across this American hospitality argot via reports of a 'lost in showbiz' incident. A talkshow host being barred from an NYC restaurant for being the rudest customer they'd ever suffered. A "tiny cretin of a man" to boot. After the publicity, a

Rebel Rousing Spreadsheet

The answer to the above, in a word, is "no". Remarkable. The country of my birth has gone round the bend. Who knew today was the day? Amid the political tumult of (shortest ever serving) Prime Ministerial resignation, there sit plenty of solution selling steers. I highlight one

Alligator Pitch

I recently happened across this term in relation to Marketeers' struggles to impress upon bean counters their wonderful 'effectiveness'. Principally due to speaking outside of the specific language Finance understands. Although as many a seller may ruefully attest, such hard numbered returns can often feel elusive when

The Case For KPEs

There's a pair of control mechanisms with which you're no doubt familiar. MBO (Management By Objectives) have been around a lifetime. Courtesy of (who else?) Peter Drucker in 1954. Apparently back then (new to me) aka Management By Planning. Hoping to recalibrate management from supervision to

DOTMLPF Analysis

Courtesy of heroic Ukrainian resistance at the evil hands of the worst of humanity, I learn of this framework for assessment of capabilities to accomplish any particular mission. Ungainly pronounced dot-mill-pf, I believe. A method from the American military. Not necessarily an organisation renowned for its must-copy systems and approach.

Overview Overreach

'That 20-slide vendor corporate overview was really uplifting,' said no once semi-engaged buyer ever. Indeed, it is difficult to imagine any potential customer being riveted by how wonderful you think you are. Unless perhaps they are in the serious consideration stage of formal supplier vetting. Yet time and

Watercooler Starters

Spare a thought for Middle England. If the gender switcheroo in elected leader-unelected head of state wasn't perhaps traumatic enough, there's the late onset shock from realisation how much the twin towers of Putin invasion and China shaped lockdown closures eventually crash into their world. One