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What's Hypothecated Here?

> To hypothecate is to pledge money by edict to a specific purpose. A word used around government debate and pitch where politicians ring-fence certain tax income for a particular, often pet, project. (Not always of the pork-barrel [https://salespodder.com/pork-barrel-projects/] kind note, although 'earmarking' is perhaps more generally recognised

When Previous Price Is Maybe The Tender Clincher

Writing recently about the huge UK Lottery supplier switch, (click here [https://salespodder.com/what-uk-80bn-bid-win-tells-us/], with an earlier less savoury example also recalled here [salespodder.com/billion-dollar-tender-fix/] ), I was reminded about another recent public sector contract award controversy. Back in 2018, the latest ten-year arrangement to produce UK passports came

Logo Business Card Trademark

I came across this quote through citing from a fashionista at a graduation ceremony. From a self-styled America influencer, labelling himself a brand strategist. Around since at least 2015, you can see why it enjoyed a viral half-life beyond the norm. Your smile is your logo Your personality is your

News Channel Launch (Sort Of)

From London, another new entrant into the crowded and possibly of dwindling financial attraction, world of rolling broadcast news. Trying to tackle the divisive giant of the market - the tax funded BBC - is indeed laudable. In this case, the latest challenger is a radio station morphing into a

Can You Reach Your Prospect's First Friend?

> People don't change their opinions when supplied with a potent argument. They change their minds when their friends change their minds. — Nassim Nicholas Taleb (@nntaleb) April 22, 2022 [https://twitter.com/nntaleb/status/1517486506079838208?ref_src=twsrc%5Etfw] At time of blogging, 236 of the twitterati pitched in with a

10 Sales Creativity Tips Via Cleese & Sutherland

A fascinating 50min podcast [https://aloadofbs.substack.com/p/john-cleese-and-rory-sutherland-on] featured comedy legend John Cleese with Nudger-in-chief Rory Sutherland talk through the vital conditions for creativity to shine. It struck me that if you swapped in terms from our Sales arena, much of their wisdom could be applied to how

5 Video Call Styling Findings Of An Accountant

I am unashamedly focused on video calls that sell. Yet many of the ways of getting what you want from video meetings apply to generally making any video call the best it can be. Speaking with an esteemed counter of beans, I was comforted to learn that despite not ever

Great Return Concept Creep

How does the fact that WFH as a mandated activity is ending, eventually lead to demise of video calls from the office? The snap above was widely shared this past week. Taken by a government minister appalled at the total absence of civil servants in this public sector office space.

11 Relentless Drivers From Rugby World Cup Winning S&C Coach

Welshman Aled Walters helped the Boks mug the English for the 2019 Crown. As Strength and Conditioning coach (the S&C of this post's title), he's had two decades of elite globe-trotting experience. Currently contributing towards the resurgence of English club side Leicester, I read a broadsheet interview [sub'n req'd

Cricket Captain Think Ahead Art

> “Captaincy is the ability to think ahead of play, not be left responding to it.” As the latest saviour of English cricket takes the helm, one of the many broadsheet opinion pieces cited this eminent wisdom. Courtesy of the sage that was Richie Benaud. Despite being Australian, much loved the