Topic

grapevine

A collection of 656 issues

Please Avoid Tesco Deluded Marketing-Driven Management Speak

Tesco. The UK supermarket behemoth. Twenty years of growth spurred on by the drive to surmount established players atop the country’s grocery summit. Then disaster. Fuelled by the hubris of first McLaurin, then Leahy. Marketing number crunchers with seemingly no actual empathy with the paying public. Many commentators are

How Kim Is Your Strap?

Corporate slogans. A satirist’s dream. Usually the employees themselves that remix them best. For a mocking, yet perhaps more real, tagline. Happily, someone feels my pain. Via the words writ large on stands atMWC16 [http://www.mobilemoneyrevolution.co.uk/disrupt-me-till-i-fart-the-stand-signs-of-mwc-2016/] . Their commentary is spot on. Here’s a selection

You Can Kill The Corporate Overview

How typical is this? I’d say fairly. A crew I know were due to meet a major client boss. They lived on another continent, so it was deemed a once-in-a-blue-moon chance to get to know the bigwig. The account owner had prepared a large slideshow. It featured slide after

Sales Tales

An Australian marketeer recently told me about a solution salesteam that every Friday held a short meeting to wrap up the week. An interesting construct in itself. Always on the agenda though, was a slot called Sales Tales. The idea was anyone winning a deal had to recount its story

5 Solution Tips From Retail Craft Teapots

[https://salespodder.com/content/images/wordpress/2016/01/teapots-coza.jpg] A year on [http://salespodder.com/how-african-art-helps-your-prospect-visualise/], a chance to see how a craft teapot stall fared. Sales in the tourist months haven’t been too shabby. Yet – seemingly inspired by the local currency tanking – many peers report 25% year-on-year

How Not To Pump Out Your Pitch

So I caught a BBC World Horizons [http://www.bbc.co.uk/programmes/n13xtmgl Horizons. Adam Shaw travels the globe to] science half-hour, Water The Liquid Life Saver. The journalist in charge writes an interesting blog [https://adamshawbiz.com/] on his baby. Along with washing machines that use only a

African Bank Knows Its Numbers

Do you know your numbers? I am constantly saddened when I meet salespeople and ask them for the first time what their numbers are. This is because they almost always haven’t a clue. Knowing such is fundamental to a winning sales process. What’s more, if you don’t

People Like Packages They Don't Like Effort

> “People like packages, they don’t like effort” A line thrown my way the other day. By a technical buyer. It brought to mind the debate I’ve often had to grimace through. Modules versus Bundles. You think of the b2b equivalent of the restaurateur’s A La Carte

3 Solution Sales Tips Via NYC's King Of Airbnb

38,000 competing choices. How do you get chosen most? The Airbnb anointed Number One spare room in New York thankfully shares his secrets in New York Magazine [http://nymag.com/daily/intelligencer/2015/11/how-to-be-the-highest-rated-airbnb-host-in-town.html] . Although many are technical and SEO (not our direction of going “ultra-super-ninja”) a

Reverse Painful Profession Pay Drop

So352 types of jobs [http://www.thisismoney.co.uk/money/news/article-3334946/Best-paid-jobs-2015-Compare-pay-UK-average-350-professions.html] get the official survey treatment. Ranked by annual salary, I’ve listed these sales-related 14 below. For a yardstick, the average UK annual wage is around 30k. The greyer text potentially feature more in non-sales. RankRoleOccupants%