Topic

grapevine

A collection of 635 issues

Detangle Your Benefit Statement Like Hairbrush Inventor

The Tangle Teezer [http://www.tangleteezer.com/]. I was blissfully unaware of this product. Until I heard a one-time hairdresser describe his rise. For ten years he’d battled with how to untangle young ladies’ knotted hair in his salon. Gradually, his preferred method of combining comb and brush morphed

Are Your Intro Emails As Bad As From Webfarms?

Here’s a not un-typical format for an initial email. I was shown it on a real-world printout in a live sales office. > I work with [company x] and would like to set up a meeting on how you manage [ whatever relevant buzzword] Here’s what we do, who rates

The Battle Against Being Shanghaied By Buyer Crimps

[https://salespodder.com/content/images/wordpress/2013/07/pepperpot.jpg] In a lunchspot the other day, I was on a communal table where an artist was chatting to an anti-nuclear power campaigner. The annoyance of being expected to do ‘free’ work in return simply for exposure was quick to surface.

STAR Moments

I chuckled to discover another ‘star’ acronym. I now use (and teach [http://salespodder.com/star-pitch]) a differentone [http://salespodder.com/star-interview-method/] regularly that helps both focus client stories and provide the usually missing punch. This one is short for, > Something They’ll Always Remember The idea is that whenever

The Importance Of Seeing The Whites Of Their Eyes

[http://www.inc.com] If I were the twitterer, there’s an obvious headline to grab here… > @sellers OMG half of all vendors have lost a customer recently simply because they’ve not sat down with them enough Are you Up or Down on that measure? Makes a welcome change

3 Sales Office Ideas From Music Streamer Spotify

[http://www.theguardian.com/lifeandstyle/2014/sep/13/-sp-lets-stick-together-the-teams-behind-kylie-coronation-street-spotify-today-and-house-of-holland] In general scrolling downtime, I was glad to come across thisGuardian investigation [http://www.theguardian.com/lifeandstyle/2014/sep/13/-sp-lets-stick-together-the-teams-behind-kylie-coronation-street-spotify-today-and-house-of-holland] into how various cultural successes tick. Stockholm’s Spotify story revealed a trio of takeaways for as

Have Loads On The Go Like Joan Rivers

I only knew her through the awesomeness that often was Fashion Police. I’m happy to be a Joan Ranger. After her death at 81 this week, I heard a clip the workaholic comic confided during a documentary following her around just a couple of years ago. She revealed her

Can You Adapt Winning Energy Switch Cold Call Opener?

[https://salespodder.com/content/images/wordpress/2014/04/callcentres02e01openingpitch400.jpg] We’re back inside Swansea’s Third Largest Call Centre. Here’s the opening pre-credits scene from the second BBC fly-on-the-wall series. > “Just giving you a quick call-up in relation to helping lower the cost of your energy bills by

Never Alter Stats Like Bank Salespeople At Barclays

Mainstream media is awash this week with the suing of Barclays Bank over their ‘dark pool’ fraud. Yet again one of the planet’s largest financial institutions is witheringly exposed. New York attorney general Eric Schneiderman has been across the airwaves alerting the wider world to “a flagrant pattern of

How To See Sales Soar Like A High-End Retailer

[https://salespodder.com/content/images/wordpress/2013/06/San-Fran-from-my-plane-seat.jpg] One glorious afternoon in San Francisco, I realised I needed a pair of sunglasses. A lover of shades himself, the chief exec of my client took me to a boutique mall in the ‘burbs. It was quite an experience. My