Topic

grapevine

A collection of 648 issues

Storytelling Tips From Corporate Vid Producer

Corporate videos have a bad rep. Apparently, they’ve never moved on from their 1980s origins. Cheesy was a word used in a Maggs on Media segment this week. Cheesy music, message, and production values. PR agent Waggener Edstrom’s Head of Broadcast, Nick Lawrence, seems on a mission to

Cold Email Shows Why It's Better To Single Out One Benefit At A Time

So an unsolicited email breached my inbox defences this week. From a San Francisco seller at a startup “made in Sweden”. I appear neither in their target market nor have any use for their services. I was initially disturbed to find the subject line screamed; Get It Done! The inappropriateness

Your Lavender Scented Pitch Revamp

I did enjoy coming across the current BBC Worldwide series, Million Dollar Intern. They take an ailing business and let loose a young buck to revive it. A neat take on the ‘Troubleshooter’ theme. One show featured a small amount on selling. Retail sales of lavender infused fayre. You do

The Magic Touch To Ensure Your Message Gets Passed Around?

[http://danzarrella.com/] I’ve recently come across a self-styled ‘social media scientist’. Dan Zarrella [http://danzarrella.com/]seems particularly fascinated with how retweets are encouraged. He comes across to me as fairly deep in techville. His writing style is definitely that of a lab-dweller. I often found it tricky

Call Centre Coaching At Odds With Message

[http://www.bbc.co.uk/programmes/p018vlpy/profiles/johnny-and-gemma-allen] I did enjoy the four hours of fly-on-the-wall mayhem from Swansea’s third largest call centre. Those with access to BBC’s iplayer can catch up just now. In the final hour, team leader Johnny was managing his sister Gemma. Fireworks

One Working Call Centre Pitch

[https://salespodder.com/content/images/wordpress/2013/08/dwayne-flipchart.jpg] Swansea’s third-largest call centre and its irrepressible [http://www.nevillewilshire.com/] boss has provided the year’s fly-on-the-wall telly hit. Even if The Daily Mail uncoverscorn [http://www.dailymail.co.uk/news/article-2344122/225-000-fine-TV-centre-harassed-householders-thousands-nuisance-phone-calls.html] . The pic above is

Commission Pre-Spent Picture

A quick note from the Beeb’s gripping documentary on a Welsh call centre. When running a ‘masterclass’ training session, Manager Dwayne [http://www.bbc.co.uk/programmes/p018vlpy/profiles/dwayne-batchelor] pushes his charges to have a visual in front of them about what they’d spend their commission on.

Poetry Catches The Bus

A post for those with access to BBC iplayer. The Call Centre is five fly-on-the-wall hours inside the modern day workhouse. The third biggest call centre in Swansea, to be precise. Six years ago, the business started with 8 people. Today there’s 700. Quite some growth. It is the

How Do You Describe How You Make A Living

I was asked in a surgery by a Canadian doctor recently what I did for a living. I chuckled as I realised he expected me to trot out a job title, when in fact I described instead how I helped people. To précis with one example, I feel it’s

Where Might Flattery Of Buyers Get You?

Naughtily flicking through the tabloids on a steamy Summer night, I just learned [http://www.dailymail.co.uk/news/article-2380547/Flattery--bargain-Compliment-seller-knock-price-research-shows.html] about the Endowment Effect. I was instantly hooked. Here’s some web definitions to help those also new to it. > The “endowment effect” explains [http://bigthink.com/insights-of-genius/