grapevine

Just like buses. I get no spam for ages then along comes a week when I’m deluged. I blogged [http://salespodder.com/cold-email-shows-why-its-better-to-single-out-one-benefit-at-a-time/] a few days ago about a particularly poor piece of direct marketing via email I got sent. Typical response rates, whether from old snail mail or

Corporate videos have a bad rep. Apparently, they’ve never moved on from their 1980s origins. Cheesy was a word used in a Maggs on Media segment this week. Cheesy music, message, and production values. PR agent Waggener Edstrom’s Head of Broadcast, Nick Lawrence, seems on a mission to

So an unsolicited email breached my inbox defences this week. From a San Francisco seller at a startup “made in Sweden”. I appear neither in their target market nor have any use for their services. I was initially disturbed to find the subject line screamed; Get It Done! The inappropriateness

I did enjoy coming across the current BBC Worldwide series, Million Dollar Intern. They take an ailing business and let loose a young buck to revive it. A neat take on the ‘Troubleshooter’ theme. One show featured a small amount on selling. Retail sales of lavender infused fayre. You do

[http://danzarrella.com/] I’ve recently come across a self-styled ‘social media scientist’. Dan Zarrella [http://danzarrella.com/]seems particularly fascinated with how retweets are encouraged. He comes across to me as fairly deep in techville. His writing style is definitely that of a lab-dweller. I often found it tricky

[http://www.bbc.co.uk/programmes/p018vlpy/profiles/johnny-and-gemma-allen] I did enjoy the four hours of fly-on-the-wall mayhem from Swansea’s third largest call centre. Those with access to BBC’s iplayer can catch up just now. In the final hour, team leader Johnny was managing his sister Gemma. Fireworks

[https://salespodder.com/content/images/wordpress/2013/08/dwayne-flipchart.jpg] Swansea’s third-largest call centre and its irrepressible [http://www.nevillewilshire.com/] boss has provided the year’s fly-on-the-wall telly hit. Even if The Daily Mail uncoverscorn [http://www.dailymail.co.uk/news/article-2344122/225-000-fine-TV-centre-harassed-householders-thousands-nuisance-phone-calls.html] . The pic above is

A quick note from the Beeb’s gripping documentary on a Welsh call centre. When running a ‘masterclass’ training session, Manager Dwayne [http://www.bbc.co.uk/programmes/p018vlpy/profiles/dwayne-batchelor] pushes his charges to have a visual in front of them about what they’d spend their commission on.

A post for those with access to BBC iplayer. The Call Centre is five fly-on-the-wall hours inside the modern day workhouse. The third biggest call centre in Swansea, to be precise. Six years ago, the business started with 8 people. Today there’s 700. Quite some growth. It is the

I was asked in a surgery by a Canadian doctor recently what I did for a living. I chuckled as I realised he expected me to trot out a job title, when in fact I described instead how I helped people. To précis with one example, I feel it’s