Topic

grapevine

A collection of 633 issues

AUBA - Your Meeting AIDA Alternative?

There’s a school of thought suggesting that there are these four types of meeting destination [https://www.inc.com/entrepreneurs-organization/how-to-master-art-of-virtual-communication.html] ; 1. Awareness 2. Understanding 3. Believing 4. Acting Perhaps not the easiest of mnemonic to distinctly verbalise. AooBa? Still the idea that any meeting can only have

Pothole Business Case Proof

At the start of the year I blogged on an interesting business case example. The perhaps slightly unglamorous world of roadway maintenance yielded what looked like a sparkling example of the genre. Four months on, a remarkable proof has been delivered. England’s top digger manufacturer, JCB, trumpeted their new

Don't Let Sales Disappear Without A Darktrace

Cambridge-based cybersecurity ‘unicorn’, Darktrace, was reported by mainstream media [https://www.forbes.com/sites/thomasbrewster/2021/04/12/darktrace-going-public-in-5-billion-london-ipo-claiming-200-million-revenue/?sh=675a1af54d58] to be having its recent float ambitions potentially thwarted by scandal. Last year, Forbes magazine exposed the allegedly unsettling approach to work of a key figure. One since sentenced

2-Column Scorecard Comparisons

> Pandemic Remote Normal Remote pic.twitter.com/roiwgFMBC6 [https://t.co/roiwgFMBC6] — Chris Herd (@chris_herd) April 11, 2021 [https://twitter.com/chris_herd/status/1381172255951044610?ref_src=twsrc%5Etfw] In perhaps similar vein to the meme, ‘how it started how it’s going’, I happened across this tweet from

Newspaper Ad Shows Testimonial Dark Age Remains

[https://www.dailymail.co.uk/news/article-9347353/Lifeline-lockdown-Want-small-business-countrys-biggest-website-Heres-how.html] The headline of the promotional article containing this testimonial was upfront; Want YOUR small business to be on the country’s biggest website? A smalltown deli had both expanded its location reach and ‘pivoted’ product offerings during lockdowns. They’d spent

Different Perspective Meme Slide of Clever Techie

The cuddly toy mobile the parents see is cute smiley faces. The baby though, gets a whole less appealing view. Parents blissfully unaware. A techie in so deep they bought crypto in its earliest of days, had to give a presentation on direction. They do not like slidedecks. In fact,

Call Now For Your No Obligation Free Chat

We all know this kind of strap. Such CTAs have a pretty bad rep. ‘No salesperson will call’. So it was with much relief I came across this noticeably different website contact ‘call to arms’; > Unsure? CLICK HERE to book a FREE telephone chemistry call to see how we can

Expert Turkey Upsell, If You Like

I always love to hear good selling in retail anyway. Especially when it readily applies to our commercial space. So I was delighted to read this piece of artful salesmanship, from a high street butcher (subscription req’d [https://www.telegraph.co.uk/food-and-drink/features/wont-mourning-demise-supermarket-deli-counters/] ); > Last Saturday I asked

Are You Romanticising Time Spent In Your Territory?

I was reminded recently of the time way back I helped assess the breakdown of a long-standing, pavement pounding salesperson’s results. They kept a tight clasp on a particular town in their patch. Had done so for over a decade. Using data analysis newly available, it turned out profits

ZeeMelt 2020 Speaker Selling Slants

> View this post on Instagram [https://www.instagram.com/p/CEtd_ggpKI9/?utm_source=ig_embed&utm_campaign=loading] A post shared by kyoorius (@kyoorius) [https://www.instagram.com/p/CEtd_ggpKI9/?utm_source=ig_embed&utm_campaign=loading] ZeeMelt pitches being India’s largest Marketing sector event. As is