Topic

new products

A collection of 267 issues

Best Seller Crime Fiction Pitch

Ian Rankin’s twentieth installment of his detective Rebus series hits number one in the UK charts this week. On radio, I caught his pervasive Edinburgh brogue detail how he introduced each new novel to his publisher before he wrote it. He sent simply; “a 30-word pitch and a title”

Progress Beyond 90s Textbook Value Proposition

[http://www.jillkonrath.com/sales-blog/bid/140981/Value-Proposition-Examples-Words-That-Get-Meetings] Jill Konrath’s early work Selling to big companies is both a worthy and contrarian addition to the sales canon. Which makes it all the more baffling why she latterly flirts worryingly near the ‘internet marketing’ of the pyramid-peddling dirty drain. I

Sifting Plastic Soup

It can make you feel old. A touch trivial too. Dutch 20-yr old Boyan Slat [http://www.boyanslat.com/] set out to change the world [http://www.theoceancleanup.com]. Save the oceans and us from the suffocation of floating plastic soup. Determined to act on what everyone said was impossible,

What's In Your Perfect Burger?

[https://salespodder.com/content/images/wordpress/2015/08/9layerwagyubeefburger-GR.jpg] I love burgers. Sadly though, like many of us, I must restrict myself. I keep track of all the latest bar openings. Braai the Heston version with friends. Even have my own creation; the Brummie. So I was all over

Moonshot Alpha Bet

The surprise Google restructure was greeted well. Here’s a selection of three such quotes, from London’s Times of the day. > “a smart way to ensure that the company’s core search engine, advertising and youtube businesses would not be overwhelmed by its raft of ‘moonshot’ projects” “media moguls

The Perils Of Changing Your Pitch

[https://salespodder.com/content/images/wordpress/2015/08/inc-klout-one-400x271.jpg] Here’s a tasty morsel I caught over the weekend. Inc.com’s instagram posting quoting a 2.0 watcher. Discussing his travails when originally pitching for funds. It struck a toned chord. Many times I’ve had to rein

What Apple Music Bid For Latest Domination Tells Your New Product Launch

[https://salespodder.com/content/images/wordpress/2015/07/applemusic-freefirst3months-wwdc2015.jpg] I’m no “streamer”, yet it’s not possible to have missed Apple’s bid for ownership of the sector this week. Will it prove more successful than their 2010 attempt [http://salespodder.com/jobs-associative-pitch/] to smother competition through a

Is Your Opener Pitch Unruly?

> What do you do? Such a simple question. One that pretty much kicks-off any brand new discussion you might have. Yet it is a camouflaged assassin. At a highly unsociable hour to start the week, I listened to a radio report on London as a super-growth 44,000 worker-strong tech

Show Cost Flattens Out, Don't Lose Big Returns

[/content/images/wordpress/2015/06/Times03Jun15-solarcostfall1977-2013-cropped.jpg] A niche sales point, here’s an occasional handle option for a specific new product price objection. I saw this tiny thumbnail graph from the often wonderful Times of London’s graphic dept. My pic is from the actual newsprint edition, 3 June

Working The Paradigm Shift

A solar powered plane [http://www.solarimpulse.com]currently flies round-the-world. Its Swiss creators bemoan the airline industry’s doubt – verging on open hostility – towards their plans. One of them, Bertrand Piccard, referred to this (clearly unfounded) criticism with a delicious line; > The people that made candles didn’t invent