Topic

new products

A collection of 259 issues

Show Cost Flattens Out, Don't Lose Big Returns

[/content/images/wordpress/2015/06/Times03Jun15-solarcostfall1977-2013-cropped.jpg] A niche sales point, here’s an occasional handle option for a specific new product price objection. I saw this tiny thumbnail graph from the often wonderful Times of London’s graphic dept. My pic is from the actual newsprint edition, 3 June

Working The Paradigm Shift

A solar powered plane [http://www.solarimpulse.com]currently flies round-the-world. Its Swiss creators bemoan the airline industry’s doubt – verging on open hostility – towards their plans. One of them, Bertrand Piccard, referred to this (clearly unfounded) criticism with a delicious line; > The people that made candles didn’t invent

3 Quickfire Tips On A New Venture Pitch

I was chatting to a friend of a friend over a coffee recently. She talked animatedly about her Masters course thesis. She was crafting a business plan for her venture, selling a new kind of service offering to the restaurant trade. Having found out my expertise, she excitedly asked for

Ice Cream And Your Next Dream Sales Job

Another month and another survey of most awkward interview questions. This time a bunch of bean counters confess their top ten nightmares; 1. What are your weaknesses? 2. Describe yourself in three words 3. If you were a fruit or vegetable what would you be and why? 4. Why should

Five Words To Ruin A Date

[https://www.facebook.com/kfmbreakfast] Listening to local Capetonian radio last Thursday, Ryan O’Connor’s breakfast crew duly opened up the lines for a feature; #FiveWordsToRuinADate. (Which turns out to have been a global trending phenomenon [http://www.dailymail.co.uk/femail/article-2913054/The-hilarious-FiveWordsToRuinADate-revealed-Twitter-hashtag-goes-viral.html] .) Typically, the Cape Towners

What's Your 'Flash Of Genius' (American For Eureka Moment)?

[https://salespodder.com/content/images/wordpress/2014/11/flashofgeniusfamilycar.jpg] So there’s a 2008 Hollywood biopic about the American lecturer who truly invented the modern day windscreen wiper. It’s called Flash of Genius [http://en.wikipedia.org/wiki/Flash_of_Genius_(film)]. I caught it for the first

Quick Magazine Cover Mock-Up Workshop

My presentation post yesterday inspired by Time Magazine’s latest ‘person of the year’ image reminded me of a documentary I saw recently following upmarket London glossy Tatler. Journalist desk spaces abound with mock-up magazine covers. I chuckled at one that was simply a red page, and under the title

From Buffaloes To Leopards

I’ve blogged before on the usefulness of animal analogies (including from a sporting [http://salespodder.com/beavers-foxes-dolphins-owls/]source and philosophically [http://salespodder.com/animal-quote-bandit/]speaking) to evoke the desired traits a winning salesperson must embrace. I recently heard a business owner lament that their staff were being slow, clunky

Don't Let Premiumisation Of Milk Rain On Your Parade

Coca-Cola have got a panning this past week. I remember their pr disaster in England when they tried to sell re-packaged tap water. Now they’re trying the same with milk. Mistakes abound around this launch. Let’s first take their omnipresent phrase on this; > “the premiumisation of milk” That’

Will You Succeed With A Fiverr Pitch?

[https://salespodder.com/content/images/wordpress/2014/11/fiverr-option1.png] The online tasks marketplace is such a crowded and bewildering space. Elance and Odesk merged recently. Then there’s the other end of the spectrum. Amazon Mechanical Turk. And all manner of options in between. Do freelancers and their clients