new products

Not my genre of choice, yet there is something about Paranoid. The week of this blog saw the fiftieth anniversary of the band Black Sabbath’s official launch. As it’s rare for someone to herald from a town where an entire musical movement started, I thought I’d use

With SKO season in full flow, when I run afternoons at a Sales Conference, I’ve learned to give the group a quick task before a natural break in proceedings. When I first did this, I evoked the wisdom of crowds to unearth how well the collective thought on a

The new product demo. I’ve had more than my fair share of screen freezes, empty report outputs and blue-screen-of-death equivalents. I also know what it’s like to trumpet your totally key unique only for the drum roll to preface not triumphal display, but chaotic disaster. Elon Musk [https:

You can get a bit tired of world-according-to-Steve-Jobs commandments. Yet here’s a construct worthy of triggering thought. He apparently insisted Apple should have no more than six products. If (when) they conjured a winner, they had to kill something from the past before they could launch the new one.

I’ve blogged before on tips for solution selling from attention-grabbing deployed in tinseltown. Mainly that screenwriter perennial, the high concept. This is where you frame your screenplay referencing either; 🎬 another film, specifically one world famous megahit with your new angle added (oft-cited examples include ‘Jaws in space’ for Alien