new products

How’s this for positive launch pr? The above is but one example of the glowing reports (sub’n req’d [https://www.telegraph.co.uk/business/2021/01/11/jcb-unleashes-worlds-first-pothole-killer/] ) accompanying the latest British construction innovation. It offers invaluable solution sell pointers. I see so many a new product

Ad-land’s irrepressible Rory Sutherland, musing about a strangely absent widespread UK take-up of solar panels; > “What’s patently clear is that maybe the most difficult sale of all is the first solar panel on the street. Once there’s one solar panel up there the second sale becomes easier.

> View this post on Instagram [https://www.instagram.com/p/B-WfuWUj4kC/?utm_source=ig_embed&utm_campaign=loading] A post shared by UCL Mechanical Engineering (@uclmecheng) [https://www.instagram.com/p/B-WfuWUj4kC/?utm_source=ig_embed&utm_campaign=loading] The coronavirus war effort applied to industry sought to triple the

An online ad for Dyson [http://salespodder.com/?s=dyson]‘s undoubted hairdryer disrupter. It costs scarily way more than competitors. Articles abound comparing the run of the mill $50 product with their $500 one. A random example, from gizmodo [https://gizmodo.com/this-absurd-400-hair-dryer-is-actually-worth-it-1787514894] ; > “Dyson has this irritating habit of

Not my genre of choice, yet there is something about Paranoid. The week of this blog saw the fiftieth anniversary of the band Black Sabbath’s official launch. As it’s rare for someone to herald from a town where an entire musical movement started, I thought I’d use

With SKO season in full flow, when I run afternoons at a Sales Conference, I’ve learned to give the group a quick task before a natural break in proceedings. When I first did this, I evoked the wisdom of crowds to unearth how well the collective thought on a