Topic

new products

A collection of 276 issues

Gauging The Buzz

I was once visiting a possible supplier. Their rep was keen on regaling me with wonders about their latest new product. Of which the whole firm were apparently “totally excited”. Whilst waiting alone for a moment out front, I gently enquired of the receptionist. I asked what this new marvel

Turn Off New Product Overload

You can get a bit tired of world-according-to-Steve-Jobs commandments. Yet here’s a construct worthy of triggering thought. He apparently insisted Apple should have no more than six products. If (when) they conjured a winner, they had to kill something from the past before they could launch the new one.

Movie Logline For Your New Product

I’ve blogged before on tips for solution selling from attention-grabbing deployed in tinseltown. Mainly that screenwriter perennial, the high concept. This is where you frame your screenplay referencing either; 🎬 another film, specifically one world famous megahit with your new angle added (oft-cited examples include ‘Jaws in space’ for Alien

Shrinkflationer Buys Doubling Capacity

Boo. Hiss. It’s difficult to avoid clicking on yet another shrinkflation exposé. The dastardly practice of the devilish food companies who reduce their portions yet keep the price to us the same as for the larger packets. This time in the firing line of rip-off shame, Big Food bandits

Your Six Supporting Messages

A warning from a lifelong adman. Believing a pitch is all about one element alone is a dangerous ploy. I caught Jonathan Gabay [http://www.brandunderstanding.com/] on the airwaves impart this wisdom; > ‘with any ad campaign … you have to have a very key and clear message … if you

Avoiding Your Oxford Street Problem

[https://www.ft.com/content/0769eef2-725f-11e9-bf5c-6eeb837566c5] I deal often with not simply a new product launch, but wares the creators of which believe now offer a whole new step change way of doing something. Possibly the single biggest pitch mistake initially made, is to trumpet this awe-inspiring leap to every

Easy To Slip Up On Distinguish Yourself Question

Amazing what you can catch on a company’s reception area telly. This one happened to be showing a rolling news channel. Thankfully not the tax funded state broadcaster’s. A no-frills airline offshoot, Easy Hotel chief exec Guy Parsons must’ve been relishing the glorious pr coup of airtime

T-Shirt Slogan

Here’s an entertaining little session I ran the other day. A company sought to quicker shift a stalled new product. The thinking could equally apply to other scenarios. Such as when a new broom takes over and seeks to establish an amended direction. I flashed up on the big

If It Can Happen to Boeing

I cry inside (and sometimes out) when I hear the following uttered by supposed sales leaders. “We know our sales process” (they probably don’t) “We know our ideal customer profile” (they very likely don’t really) “We fully test our new products” … they absolutely do not. Alright, so you

But Don't Invent The Printing Press

Less a new product [https://salespodder.com/category/new-products/]s post perhaps, than a brand new leap in technology one. 5G is coming. Connections a gazillion times faster. Apparently [https://www.bbc.co.uk/news/av/business-48463651/live-bbc-broadcast-over-5g-network-on-launch-day-fails] . Yes, we’ve heard it all before. Twenty years ago – yes, I