Email subject lines can cause Gordian contortions throughout my cortex. But fear not, AI is about to be at hand. Yikes or yay? I was alerted [https://www.bbc.co.uk/news/business-47944276] to this upcoming tsunami of algorithm produced text via examples of computer generated ad straplines. And some
We’re all Greenies now. This month sees one of the foreboders release their latest treatise on our impending doom. Plenty of good pitching to learn from. The phrase “bleach away” prominent too. Synonymous with negative impact of corporate inertians as well as carbon addicted governments. Bill McKibben [https://salespodder.
Here’s a phrase you might have heard. Many a pitch for some radical new marvel contains something similar. Indeed, since any truly disrupting tech has swept the globe, it’s been a well worn trope. Today’s incarnation is akin to; > “yes! we’re the uberisation of _________” Fill
This self-labelled Brain Lady has made a career out of looking at what makes people tick. Susan Weinschenk [https://twitter.com/thebrainlady?lang=en] has written a quartet of books this decade which parcels up this with relevance for us sellers. To gain a glimpse of how she thinks, above
These recur with quite the frequency. Yet in this instance I was pleasantly surprised. For inc.com’s May ’19 print edition cover-trailed ‘what investors really want to hear’ (p94) offered something above the lazy rehash. 9 top venture capitalists [https://www.inc.com/magazine/201905/kimberly-weisul/pitching-investors-venture-capital-money-advice-tips.html?cid=