Topic

proposals

A collection of 113 issues

Clip The Filigree

[http://www.fastcodesign.com/3050613/googles-new-logo-is-its-biggest-update-in-16-years] I often find myself explaining how I admire Sans Serif school. As opposed to a Serif one. And that this should translate into how we frame our pitch, deal and general Sales approach. I refer to the two broad types of font. One has

Oxi Nai :: The Lewis Carroll Greferendum And Your Core Bid Pitch

[https://salespodder.com/content/images/wordpress/2015/07/greferendumballotpaper.jpg] > “It’s All Greek To Me” – Edmund Blackadder c1490 This week’s baffling potentialGrexit development is their Greferendum. I’ve blogged on learnings we can take in solution sales from such ballots’ questions. Specifically the best ways to sum up

Big Number Small Number

[www.domesticstreamers.com] Here’s a worthy construct it’s always good to see in the real world. A simple stark message, writ large on a TEDx slide. > 90% – world’s data has been generated over the last two years Imagine this number represented graphically. Would for instance a huge

Take Care Framing Your Decision Question

Presidents and public alike seek change. An overdue re-balance. Minds focused by a possible Brexit looms courtesy of an In/Out referendum in the UK. Guaranteed before 31 December 2017. With elections in France that Spring, Germany that Autumn, momentum gathers for the British plebiscite to come sooner. In 2016

Pinpoint Bid Message Cut-Through To Win Against The Odds

Or… Warning: No Cut-Through No Win. May I introduce a new addition to our selling lexicon; > cut-through. Example;“we won because we saw cut-through”. If your proposal does not possess this quality, then you have no message. I caught frequent use of this term by the chatterati surrounding the 2015

Your Double Page Spread Runway Benefit

[https://salespodder.com/content/images/wordpress/2015/04/lgw-runway-campaign-ad-400w.jpg] Almost eighteen months ago I remarked on a decent piece of Proposal design and presentation by London [http://salespodder.com/can-you-produce-a-compelling-one-page-deal-summary/]‘s Heathrow airport. Britain’s politicians have made a complete mess of expanding the capital’s jet capacity. Without

5 Lessons For Your Next Proposal Layout From UK Party General Election 2015 Manifesto Designs

[https://salespodder.com/content/images/wordpress/2015/04/libdem-manifestoart.jpg] The UK’s marathon election campaign is over. We’re not used to six-week slogs here. I thought I’d look at each national party’s published sales doc; their manifesto. I was surprised at the general level of inattention

See The Shape

[https://salespodder.com/content/images/wordpress/2013/03/photo-1.jpg] [/content/images/wordpress/2013/03/photo-2.jpg] Here’s something I witnessed in a restaurant. I thought it shone terrific light on an issue with a clear Sales analogy. The owner had bought some big white pumpkins. They love pumpkins,

Are Prospects Feeling Values Love The Linkedin Way

[https://salespodder.com/content/images/wordpress/2015/01/bloomberglinkedin.jpg] A screenshot from Bloomberg tv’s Studio 1.0. Proof that the most lame sounding pitch can turn an (eventual) profit. “Friendster for business” LinkedIn founder Reid Hoffman doesn’t seem to like that tag, nor “the startup whisperer”. I

Use This Charity Tip For Your Proposal Cover To Stand Out

[https://salespodder.com/content/images/wordpress/2014/12/estherrantzensilverlinereport.jpg] I caught the New Year’s Honours List coming out of London first on Sky News. One recipient interviewed earned a Damehood for starting two major charities. The most recent of these, The Silver Line, is a helpline for the