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quirky

ideas and experiences with a selling angle that come from left-field

Sitting On The Election Kitchen Stool

Pre-poll fervour continues to grip media monkeys in Blighty. With just six weeks to go, we’ve got hurriedly treated with a new canvassing device. The kitchen interview. Leaders now rush to portray themselves beside their sinks. One mistakenly chose to inhabit their second kitchen. Lucky them. Although not so

What's Your Long-Term Economic Plan

With the UK election just a few weeks away, here’s quite the funky forty seconds, hey. Skynews and (today’s) Budget mash-up. What it does show, is the mantra that the incumbent’s are repeating. Ad nauseam say the Opposition. Until the reality sinks in say those in power.

Choose Your Sales Cake Ingredients Wisely

A pair of pop culture events have sparked my selling synapses this week. From an American courtroom emerged the baffling decision that Marvin Gaye’s sublime 1977 recording Got To Give It Up was shamelessly ripped off by Robin Thicke and Pharrell Williams for their 2013 mega-hit, Blurred Lines. Yet

When Binary Choices Are So Poles Apart

[https://salespodder.com/content/images/wordpress/2015/03/plancreatedo400x300.jpg] Here’s a winning Sales angle sparked from England’s current National Apprenticeship Week. One ‘advertising, creative and digital media talent’ initiative [www.creativepioneers.co.uk] joins the effort with a delightful play on established brain types. You probably know

I Hope You Don't Ship 'Units'

Here’s a notable recent encounter I had with a tech chief exec. In private and full of good humour, they ran through a mini-presentation for an off-site Sales conference. The company had a primary product line. Sales were doing well. As part of their address they lauded this evident

The Salesperson Serendipity Struggle

Travelling around Blighty I’d forgotten that the occasional rose can appear in the dung-filled field that sadly is the talk radio landscape. Enter knowledge gained from Radio 4’sThe Infinite Monkey Cage [http://www.bbc.co.uk/podcasts/series/timc]. (Precise episode mp3 download [http://downloads.bbc.co.uk/

Cut Fake Customer Focus Catchphrase

One of the world’s largest retailers, diy giant B&Q were exposed this week as paying lip-service to principled practice pronouncements. They claim collaborative, win-win relationships across the famed sustainability 3Ps; people planet profit. Yet they allegedly have no qualms needlessly shafting a small supplier. The Times leader

Is Your Canvassing Nuisance Or Responsible?

Cold calling made it into PMQs this week. At Westminster, the sound of David Cameron no less commenting upon a change to the cold call law. From 6 April, it will be easier to prosecute the frighteningly unscrupulous that bombard the public with nuisance calls and texts. No longer will

How African Art Helps Your Prospect Visualise

[https://salespodder.com/content/images/wordpress/2015/01/watershedteapots.jpg] I know a talented Cape Town potter and painter. She kilns and decorates popular teapots. She asked me for ideas on how to make more sales from her Watershed Market spot at the town’s Waterfront. More than happy to

Need States Alert To Craft Moments

Well. Generously buttering my crumpet Friday morning (ahem) I heard a chap from a marketing research firm on the radio. He was commenting on global goliath Burger King’s English pilot for delivery of (min. order two) combo meals. (I believe he was Peter Blackman of Horizons [http://www.hrzns.