Topic

quirky

ideas and experiences with a selling angle that come from left-field

More To Fill Your 25-hr Days

I’ve blogged in the past about the long-term rewards of leveraging your personal expertise and being your own micro-marketing and marcomms manager. Yes, it’s a ton of work, yet if you accept the discipline required to maintain a continual process, your funnel will undoubtedly be the largest on

Pay As You Save

This is a phrase I picked up today whilst driving from a radio report about the latest UK government ‘green energy makeover’ scheme. Those households less able to fund the initial new equipment outright are to be offered a ‘pay as you save’ option. I’d never heard such a

Top Ten Downturn Selling Ideas

I was intrigued to come across a doted angel investor’s tips for how the so-called ‘real-time’ social web can make money. This is of interest primarily to anyone interested in how on earth Twitter can capitalise on its bumble-bee deafening buzz. His top ten revenue creating avenues [http://www.

Selling and the Prevention Paradox

I first came across the appealing persuasion tactic of “nudging” last July [http://salespodder.com/think-of-a-nudge-policy/]. It seems a concept with legs. In an article on the Beeb [http://news.bbc.co.uk/1/hi/health/8019357.stm] light-heartedly debating merits of a possible anti-pork national health policy, this delightful

Keeping Your Expert Scrapbook

Round at a friend’s pad for a spot of lunch over the weekend, I noticed a flash looking glossy lying about with the seemingly dull title Global Foreign Exchange Quarterly. It was produced by a bank eager to prove themselves as thought leaders to their target marketplace, within which

The Trouble With Uni

Today the English Broadsheets all put their own spin on the latest data about university trends. Starting with ‘facts’, here’s the enrolment numbers for the top eleven subjects students elected to start reading this year: 84,715 Law 76,359 Psychology 69,952 Medicine 66,544 Design 59,895

The Care Scale Of Purchase Decisions

I’ve just happened across an economist’s (perhaps Milton Friedman) view of how people approach spending money. The three variables a salesperson should consider are: 1. who is doing the spending 2. who’s money is it, and 3. who are they spending it on So, the first scenario

Sweat The Asset

Last night’s pub conversation with pals, sitting outside in the rarity that was balmy England, kicked off with the latest UK recession figures. Due to a revision in assessment of Construction industry performance, it turns out we’ve been in the slump for an extra Quarter than we first

No Long Cons

The perpetrator of the biggest known Ponzi fraud (a bit like a pyramid scheme) Bernard Madoff, was sentenced to 150 years [http://www.ft.com/cms/s/0/3c4b9ec2-6496-11de-a13f-00144feabdc0.html] for crimes that were “extraordinarily evil” on 29 June. To mark the occasion, the Beeb asked the son of one

Add Emotion To The Facts

I caught a local radio interview with Sunday Times food and television critic, features and travel writer, AA Gill [http://www.timesonline.co.uk/tol/life_and_style/food_and_drink/eating_out/a_a_gill/] whilst driving down the M40. A writer of much renown, he really came alive