Topic

quirky

ideas and experiences with a selling angle that come from left-field

My Product's Great For...

I was party to musings back in the Noughties about the wonders of the internet. Given the forum featured no “corporateers”, the specific slant was accelerated individual empowerment. Everyone had a stab at sloganising. Then one person suggested that the results would be better if each framed their favoured concept

Patch Tuesday

This is the name of the second Tuesday of each month when Microsoft send out patches to fix its bugs. And there's a lot of bugs. Always has been. Always will be. How they have the gall to continuously shaft their customers is mindblowing. Even way back in the 90s,

Baffle Balls

As this collage of Google images search returns shows, a baffle ball is a hollow lightweight plastic orb with several panels cut out. The affect is to provide stability and safety by thwarting any surge of transported liquid. We could do without any of our deals sloshing about too. Who

Government Achievements

I heard a former elected official who later became an appointed high-level advisor talk about a weekly email once sent round by the chief of staff. It was the title that initially got them excited; Government Achievements. Yet was sadly underwhelmed when it began to arrive. All it listed, so

Hermeneutics

Global head of religious sect makes headlines for saying cancel culture should stop. Cue journalists rushing to riff on the Papal Bull. What struck me from a selling perspective, was his use of the term hermeneutics [https://en.wikipedia.org/wiki/Hermeneutics]. This concept has meaning well beyond the study

Sunshine Saturday

The holiday trade know a thing or two about PR. Now I learn about their label for the day of the year giving them their highest spike in bookings. Sunshine Saturday is the first Saturday of the year. On which the UK sees the single biggest day’s sales of

How Many Habits To Break This Year?

Still time to slate in that calendar year launch event. A meeting often referred to this century as the SKO; sales kick-off. Following on from my trio of ideas for a slot as 2021 drew [https://salespodder.com/2021/12/] to a close, there’s a clever trick not to

Ingredient of the Year

End of year algorithm picks for what Big Tech think you’ll click vary from the chastening insight into your inner soul to the bewildering choice that makes you wonder what could have possibly led to such mistaken offering. And so I was confronted with an Aussie compilation for a

Belief Barriers Breather

There’s often a thundering rush to promote all things Growth this time of year. The traditional SKO broadcasts a challenging (yet ideally, achievable) target for what more business shall be written during the coming twelve months over and above last year. I have seen, literally, over a hundred of

New Totems

I’ve been involved in specific work lately to craft the SKO for our video [https://salespodder.com/team-wide-seasonal-rah-rah-over-video/]-meet age. This so-termed ‘Sales Kick-Off’ conference can have many labels and come in several guises. Yet remains a staple of pretty much any collective team endeavour come the turn of