Topic

quirky

ideas and experiences with a selling angle that come from left-field

Master Maitre'd Visual Board

https://twitter.com/eBay_UK/status/1410282828319780866 > most people don’t appreciate how many decisions need to be made when setting a table The opening words above of Fred Sirieix [https://en.wikipedia.org/wiki/Fred_Sirieix] in the UK campaign he currently fronts for ebay. Promoting their small business

Find The Valuta

> valuta n. the value of one currency with respect to its exchange rate with another; foreign currency, eg, “these internal flights supply valuta to the cash-starved confederation” The above is the definition as served up by google for the term valuta. You tend to hear those with a different mother

Has Your Project An Emoji Available?

> Read the brand new memoir by @LauraFWInNYC [https://twitter.com/LauraFWInNYC?ref_src=twsrc%5Etfw].#Available [https://twitter.com/hashtag/Available?src=hash&ref_src=twsrc%5Etfw]🍑 is empowering, funny and very peachy! https://t.co/wIynDaCamC pic.twitter.com/PXYcOWeLKl [https://t.co/PXYcOWeLKl] — HarperFiction (@HarperFiction) June 12, 2021

Good Things Are Coming

Shopfitters have become fairly creative in recent years. Long gone are the days of slathering whitewash inside storefront windows where renovation is underway to block out the view within. Exciting New Shop Experience Coming Soon and its derivatives now a mainstay of printed message stuck to pane instead. Above is

You Wouldn't Buy The 2nd Best...

A play on the classic price objection handle. Normally following a wincing, dismissing, bellowing, “how much…?!” Answered in the form of; > “Well, would you buy from the cheapest brain surgeon?” Meant to get over the indisputable fact that your price is set at its level for a reason. A good

Enemy Building Motivation Technique

I’ve blogged before on the value of picking an enemy. I first encountered its power when two decades ago, a prominent Sales leader told me how of his early road warrior repping days. He would drive by his rivals offices late at night, snarling. Park outside, even. See if

Don't Sell Like UK's Eurovision Entries

> I am amazed how people miss this game-theoretic point. You would stand a better chance of winning if you shat on the stage than if you produced a very good song similar to two or more other songs. This is why entrants should never be chosen by committees of experts.

Plan B Whiteboard

> 65/ First sketch of Plan B, PM study, Fri 13/3 eve – shown PM Sat 14/4: NB. Plan A 'our plan' breaks NHS,>4k p/day dead min.Plan B: lockdown, suppress, crash programs (tests/treatments/vaccines etc), escape 1st AND 2nd wave (squiggly line instead of 1 or

Forget The Money To Zhong

> “money alone is not enough; my goal is much higher” This appears to be the mantra of the current richest person in Asia. Zhong Shanshan of China recently floated his company in Hong Kong and at time of blogging, is worth a blockbuster $64 Billion. Staggeringly, coming mostly from his

Woop Prospect Goal Setting

WOOP is the goal setting framework of psychology professor Gabriele Oettingen [https://en.wikipedia.org/wiki/Gabriele_Oettingen]. It is interesting from our Sales perspective in part because it offers a possibly door-prising alternative prism for getting into the heart of prospect ambitions. Always a winner when we aim to