Topic

quirky

ideas and experiences with a selling angle that come from left-field

Who Still Wings It These Days?

The latest London option of ‘business’ reality telly, The Apprentice, gets underway this week. I’ve not bothered with it for years now. I left it at the point that the once almost proper Sales tasking down-dumbed itself to major on the enforced petty politics and one too many a

What's Your Skiff Info?

[https://scifglobal.com/scif-definition-what-is-a-scif/] This week’s newly learned word; skiff. It’s the pronunciation of the acronym, SCIF. It comes from the name for the room where documents are kept that must not be read elsewhere. The concept was known to me from the legal sector. There I’ve

Maskirovka aka Masking & Your Underlying Message

shorn of words and strange ‘bat’ silhouette, the central imagery of the emblem for the Russian secret spying agency, GRU, responsible for assassination of Putin regime critics at home and abroad -------------------------------------------------------------------------------- I remember 1984. Half The West wailed that we were going to get fried in nuclear war. The

How A Recipe Card Can Help Both Your Prospect Sell And Deal Focus

[http://www.allrecipes.com] Esmee Williams joined allrecipes.com as employee 18 in 1999. Today she is VP for brand marketing. She knows what makes a homemade recipe popular with their mainly ‘harried and middle-aged’ audience; > They prefer five to seven ingredients that they can find in their kitchen

You Say Problematize I Spell Trouble

Sometimes when you hear a word new to you, you are startled. Especially when it’s the kind of portmanteau so obviously coined by a new generation. And so this hit me when I heard someone, without any hint of irony, casually drop into conversation the word “problematise”. I simply

Still Running Windows 3?

[https://en.wikipedia.org/wiki/Windows_3.0] I caught a discussion on the world’s largest buyer of fax machines. Yes, in 2018, the British National Health Service wear this shameful laurel. The deeper context was in the mediocre performance of the tax-funded, free-to-all care provider. This time not

Swanky Student Kitchen Storecupboard & Meeting Call Prep

The English chatterati are besides themselves. The most upmarket national food retail chain dared to suggest to parents what to fill their offspring’s suitcase with as they venture off to uni this Autumn. Specifically related to a storecupboard essentials [https://www.dailymail.co.uk/femail/food/article-6159227/Supermarkets-troll-Waitrose-upmarket-list-student-storecupboard-essentials.html]

Filling Your Prospect's Space Station Hole

What did your prospect do when a hole first appeared in their hull? This week the Russian Soyuz spaceship, happily docked on their side of the International Space Station, sprang a leak. Or so they thought when oxygen pressure levels dropped. The initial theory that a tiny piece of meteoroid

Your Potential Buyer's Lodestar

Chuckle chuckle. My Boy Donny under fire, this time with an Administration insider bleating to an opposing paper. The headline whizzed round the world. “I am part of the resistance”. Whatever any degree of dysfunction, this anonymous writing triggered fevered speculation as to the author. Tantalisingly “he” was described as

Calorie Counts On Menus On Price Lists

An English proposal this week seeks to replicate what’s been happening in New York (and elsewhere) for a decade or so. There, any retail takeaway or dining place (with at least three outlets) became mandated to publish calories alongside every menu item. My experience there renders me scathing of